10 Amazing TikTok Stats You Should Pay Attention To

TikTok has already surpassed 3 billion downloads and has become such a popular app that even if you don’t use it in your personal life, you must have noticed that its reach is enormous, and marketers are keeping an eye on this tool.

TikTok, like any other platform with a large audience, has become a target for brands and businesses looking to advertise their products and services. This article will show you that, if somewhat indirectly, this app has influenced the purchase decisions of the majority of users.

TikTok logo

Today, I’ve compiled ten TikTok statistics to help you learn more about the platform and develop a marketing strategy to invest in this tool.

TikTok’s live streams feature is very important. You can use this tool to connect and interact with your audience and gather real-time feedback.

Let’s look at some TikTok statistics that can help you improve your online presence.


  1. TikTok has over 1 billion monthly active users.
  2. 47% of TikTok users are between the ages of 10-29
  3. 90% of TikTok users access the app every day.
  4. 60% of TikTok users visit the app for funny or entertaining content.
  5. 68% of TikTok users remember a brand better if they feature a song they like in their videos.
  6. TikTok users feel closer to brands they see on the platform.
  7. 49% of users said TikTok helped them make purchase decisions.
  8. 74% of TikTok users say that TikTok has inspired them to find out more about a product or a brand online.
  9. 66% of users agree that TikTok has helped them to decide what to buy.
  10. 67% of users agree that the platform inspired them to shop even when they weren’t looking to do so.
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