20 Live Stream Stats That REALLY Matter To Your Business

Real-time content is growing by leaps and bounds.  You can find all kinds of live content online, from football teams, educational organizations, influencers, and gamers.

Companies and content creators have realized that a live stream is an excellent tool, generating more engagement and being watched more and more around the world.

Maybe you’re still wondering if going live is right for you and if the results will be worth it.

Live streaming for creator

Today, I’ve compiled 20 live streaming statistics – the ones that really matter – to help you better understand this phenomenon and determine how you can benefit from it.

Infographic of Live Streaming stats

1. The online live streaming industry has grown 99% between April 2019 and April 2020.

2. The live streaming market will be worth over $247 billion by 2027.

3. 47% of live streaming video viewers worldwide are watching more live videos than a year ago.

4. 68% of American adults say they at least occasionally get news from social media.

5. 63% of sports fans are interested in paying for an all-sports over-the-top channel.

6. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer.

7. 82% of Twitch users say sponsorships are good for the gaming industry.

8. 35% of marketers use live video.

9. Facebook live videos produce 6x the interactions as regular videos.

10. 67% of viewers are more likely to buy a ticket to a similar concert or event after watching a live video of an event.

11. 67% of viewers say the quality is the most important factor when watching a live stream.

12. Millennials are the largest group of consumers of live content. 63% of people ages 18-34 are watching live-streaming content regularly.

13. 90% of people watch videos over the internet.

14. Video marketers use video content to reduce the necessity of support calls. There are reports that support calls have been reduced by 43% thanks to videos.

15. 89% of people worldwide use streaming services to listen to music.

16. The watch time of live streams grew by 250% in 2020.

17. 54% of consumers prefer to see video content by the brands they follow.

18. Live videos get 27% more minutes of watch time than on-demand content.

19. PC users generate the longest live streaming view time.

20. Facebook live search increased by 330%.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Related Posts

Why YouTube Content Creators Need Their Own Custom Mobile App?

YouTube has become a giant of internet-based video content over the last decade, thriving where competitors such as Blip have failed. The platform has become a crucial media channel for numerous internet celebrities—some of whom have become heroes to a generation of viewers by sharing their video content creations there.

Leia mais

5 Ways You Can Increase Subscribers on YouTube

For content creators on YouTube, getting a steady stream of new subscribers is crucial. Having more subscribers means having more people to catch your live streams & video posts, more income via ad revenue, and more influence in your space. An account with 3 million subscribers gets a lot more attention from major industry players than one that only has a few dozen subscribers.

Leia mais

How Branded Content Can Change Your Online Influencer Community

When most people talk about branding in a marketing context, their first thought is often of some big business that almost everyone knows, such as a major fast food chain or entertainment network. However, maintaining a brand isn’t just for big companies—it’s something that influencers on social media need to keep in mind as well.

Leia mais


Own your data. Know your audience. Understand your users.
Coming soon