On February 15, the NFL announced that the 2022 Super Bowl had broken the previous five-year viewership record. More than 112 million people were watching at the same time.
This number demonstrates the power of Live Streaming, which can be accessed by people all over the world via the internet.
Football, boxing, baseball, and soccer, to name a few, are all popular sports around the world, each with their own set of rules. However, they all have one thing in common: people are willing to pay to watch sports. It could be a one-time fee for an event, a monthly fee for off-season content, or companies willing to pay to have their brands advertised during events.
Today, it is nearly mandatory for sports clubs to have their own platform, whether to broadcast games or to promote a community. Sports fans have an emotional connection to their teams, and being close to the team and interacting with other fans is essential for keeping an engaged community.
Thanks to technology and fast internet connections, any sports club can have its own platform to connect with the audience and create a new revenue stream.
OTT (over the top) refers to the transmission of content via the internet rather than cable or satellite. Having a platform for your club is a great way to stay ahead of the competition and provide your fans with the best sports content.
Flamengo, one of the world’s biggest soccer clubs, recognized the fans’ passion for the sport and decided to give back by launching FLA TV+, a platform where all fans can go to stay up to date on everything related to their favorite team.
The first step is choosing the right partner to build your platform. Flamengo, for example, chose Brado to take care of it, and today it has thousands of subscribers on its platform.
Having the right features and tools will ensure that you can deliver the best content to your fans while also creating a reliable source of revenue powered by people who are passionate about your content.
By creating your own platform with FanHero, you will get more options for distributing and monetizing your content. Allow me to share a few of them.
Watching the games live is extremely important for sports fans, and on your platform you can broadcast games, practices, and commentary.
Full Match On Demand
For fans who were unable to watch the games live, you can create a content area where the matches can be uploaded, allowing the user to watch any match at any time via an internet-enabled device.
It is possible to create an exclusive content category containing the best moments from each game. The user can return to this page as many times as they want to review their favorite bits.
The biggest advantage of the sports industry is that its users are more than spectators; they are passionate fans. A survey found that 63% of sports fans are willing to pay for OTT content, and 56% of those people prefer to pay for a service of online broadcasting instead of traditional TV.
When it comes to monetization models, sports platforms can use any one they want. Online video content can be monetized in three ways: SVOD, TVOD, and AVOD.
This article will teach you everything you need to know about How To Monetize Your Video Content, but I’ll explain briefly here.
Subscription Video On Demand is a model where a business or content creator generates revenue through membership subscriptions. Members will pay a monthly or yearly fee to access the video library.
Transactional Video On Demand can be better understood when we think of pay-per-view. The user pays a one-time fee to gain access to a specific piece of content for a limited time.
Example: Sporting event
Advertising Video On Demand works by inserting ads within the content.
All of these models can be used in your strategy as a sports company. You can have monthly or annual subscribers who pay to access your content library (SVOD), sell tickets for games or events (TVOD), and allow other companies to pay to appear in your live content breaks (AVOD).
Of course, you must define this strategy, but few industries allow you to generate revenue in all three ways.
Community and Stats
Last but not least, fostering a community is a great opportunity to keep your audience interested. You can use your own platform and social networks to stay in touch with your fans.
After reviewing this information, you should already feel more confident about having a video platform for your team or league, so I’ll share some statistics with you to show the market’s potential.
Super Bowl LVI averages audience of 112.3 million viewers, is most-watched show in five years
80% of sport viewers use a computer or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.
60%+ growth in watch time of sports interview videos on YouTube
90%+ growth in searches for football highlight videos on YouTube
80% of women describe themselves as sports fans.
63% of sports fans are willing to pay for OTT content, and 56% of those people prefer to pay for an online streaming service over traditional TV.
The Future Of Sports
Online content and live streaming are already a reality, and they are growing in parallel with internet usage. You can follow Flamengo’s example and create your own platform.
Start your 7-Day Free-Trial now to learn about the tools and features your business needs, or schedule a call with a member of our team.