9 Remarkable VOD Statistics to Be Aware of in 2022

Watching Videos On Demand has become part of people’s daily lives. All of the convenience and comfort of watching what you want, when you want has made this format a favorite among viewers.

And, of course, if something has such a strong influence and impact on people’s lives, we, as marketers and content creators, must keep up with trends and projections in order to better understand the audience and provide them with the content they want to consume.

If that title caught your interest, you’ll definitely want to learn more about the VOD market and use accurate data to develop your content strategy.

To stay on top of everything in this market, check out these VOD Statistics.

9 VOD statistics infographic

1- Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.29%, resulting in a projected market volume of $135.70B USD by 2026.

2- The largest segment is Video Streaming (SVoD) with a market volume of $36.52B USD in 2022.

3- The average revenue per user (ARPU) in the Video-on-Demand segment is projected to amount to $182.50 USD in 2022.

4- People aged between 25-44 represent 52.6% of users.

5- Netflix: 200 million subscribers generate an average revenue per user of more than $10 monthly, amounting to $25B USD in revenue in 2020.

6- 90% of people watch videos over the internet.

7- 63% of sports fans are interested in paying for an all-sports over-the-top channel.

8- The global COVID-19 pandemic has been unprecedented and staggering, with video-on-demand services experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

9- The rising of penetration of smartphones, smart TV’s, and adoption of OTT platforms accelerates the volume of video-on-demand service traffic.