The popularity of live content grows year after year. Whether it’s live streams of games, shows, events, meeting rooms, or training, this type of content opens up a slew of new business opportunities for businesses across the board.
Understanding and adapting to how people consume content is one of the essential points to consider when developing a strategy to reach your target audience and convert more fans into customers.
Because online events are a growing trend in business and entertainment, there is always an opportunity to create online events, generate valuable content, and get paid for it.
So please stick with me in this article because today, we’re going to learn everything there is to know about virtual events including what they are, the benefits, how to charge for them, and what steps to take to create your own.
What Is A Virtual Event?
It is an event in which people interact digitally rather than physically. This type of content has a date and time attached to it and an agenda outlining what will be covered.
As these events can be paid for, the audience must understand what it is about and what type of content they will consume during the event.
Something to observe at this type of event is how people interact with one another. The presenter’s relationship with the participants, for example, is critical in lectures and classes to clear up doubts and guide the event along a path that delivers the content the viewers require.
Is It Worthwhile?
When we learn a new method of delivering content, we often wonder if it is worthwhile and what the practical benefits are.
It’s no different for virtual events because, despite its rapid growth, this model is still unfamiliar to many people who have never participated in a live broadcast.
Here are some examples of how it can benefit your business:
Everyone likes to save money, as long as it doesn’t impact the quality of their content delivery. When it comes to virtual events, this is a considerable advantage, because both the speaker and the attendees have fewer expenses.
Typically, a speaker would have to rent a physical space that can only accommodate a limited number of attendees for their event. In addition to the cost of admission to the event, attendees might incur expenses for travel and lodging if the event is not local to them.
Because virtual events are streamed over the internet, they do not require large physical spaces and are not limited to the number of seats in a room or venue.
By hosting their event using the digital environment, the speaker saves money and can pass this savings on to the audience by offering cheaper tickets. And, since it is open to people from anywhere in the world with a working internet connection, the potential number of attendees at a virtual event is unlimited, allowing for a larger volume of ticket sales and increased revenue.
If you plan an event with multiple guests delivering different content to the audience, the digital environment makes this process more accessible. They do not need to travel to a physical location, thereby saving money on transportation and lodging.
Another advantage is that you will have fewer scheduling issues because the time required to plan and execute a virtual event is less than the amount needed for a traditional event.
How To Create Your Own Virtual Event
1. Choose The Type Of Event
The first step is to define the type of event clearly. Will it be a webinar with a speaker on a specific topic, an interactive class with Q&A’s, or a more intimate experience, such as consulting for small groups through an online meeting room?
It will be much easier to prepare the content, define the objectives, and promote the event once this is established.
2. Define Your Goals
The next step is to determine the purpose of your event. You can create an agenda, topics for discussion, and how you want your content to impact the audience.
If your content is educational, you can use these topics to guide what attendees will learn. Even if the goal is entertainment, having a script can help by defining whether the event will have breaks, for example.
3. Promote Your Event
After completing the preceding steps, your target audience must be aware of your upcoming event. Your advertising strategy should be as clear and objective as possible to attract the right audience, and they should be willing to pay for your content.
Utilize social media in conjunction with YouTube to generate organic traffic. But don’t stop there. If it’s part of your strategy, now could be an excellent time to invest in paid traffic and reach more potential attendees.
4. Choose The Right Platform
Consider this: You planned your content, determined the best format, and distributed it correctly. All of your efforts may be futile if you lack the features and structure of a secure platform with cutting-edge technology.
Imagine how frustrating it would be to have all of your efforts thwarted by a faulty platform that’s riddled with bugs and frequently freezes.
This not only restricts the delivery of your content, but it also creates a negative image with the audience, who paid for a service and received a poor quality experience.
FanHero was created to keep these issues from happening to you and derailing your plans. We not only have a platform optimized to deliver the best to your audience, but we also have a team ready to assist you with whatever you require.
The best part is that you can test the platform for free for 7 days, and you can even create events for your audience during this time.
Some Incredible Stats
Here are some statistics about virtual events to boost your confidence in this content format.
- 63% of people say that the ideal length of time for a virtual round table discussion is between 60 and 90 minutes.
- 70% of event organizers say that good microphones are critical to a successful event. Microphones are more important than a camera, which marketers ranked at 60% importance.
- The most popular type of virtual events are small gatherings. This is followed by networking events and round table discussions.
- 65% of event organizers accept sponsorships for their events.
- 60% of virtual event organizers use social media to drive significant registrations.
- 76% of marketers say that email is the single most effective way to drive registrations.
- Chatbots are an effective way to drive more registrations.
- 80% of people join virtual events for educational purposes. The next biggest reason for joining virtual events is networking.
- 90% of virtual event organizers use surveys to measure attendee satisfaction.