Video is the most popular form of content on the internet—but just because people are watching videos doesn’t mean they’re seeing yours. If you want to reach a wider audience with your video content, then you need to make sure you’re properly optimizing your videos for SEO. By following the tips in this blog post, you can help ensure that your videos have a better chance of being seen by your target market.
There’s no point in spending hours filming and editing a great video if nobody ever sees it. That’s why it’s important to make sure your videos are properly tagged with relevant keywords. This will help people find your videos when they’re searching for something specific. Just as importantly, it will also help video platforms to categorize your videos correctly, which can lead to more views and subscribers over time.
Here are some tips to get you started:
- Use keyword-rich titles and descriptions.
Video title is one of the most important aspects of video marketing. A good video title can make the difference between a video that gets watched and one that doesn’t. Video titles should be interesting, engaging, and relevant to the video’s content. They should also be keyword-rich so that they can be easily found by potential viewers. Keep in mind that video titles are often the first thing that viewers will see, so make sure that they’re catchy and memorable. With a little creativity, you can come up with video titles that will help your videos stand out from the rest.
- Optimize your thumbnail image.
A thumbnail image is a key component of any video, as it provides a preview of the content and can help to entice viewers to click and watch. There are a few key elements to consider when creating a thumbnail image. First, make sure that the image is clear and concise. The thumbnail image should be representative of the video’s content, so avoid using generic images or clip art. In addition, consider using text overlay to highlight key points or convey a call to action. Finally, choose an image that will stand out against other thumbnail images in your genre or category. With a little effort, you can create a thumbnail image that will help your video stand out from the crowd.
- Add transcripts of your videos.
It’s important to transcript your videos. Captions are helpful for those who can’t hear the audio or who don’t speak the language of the video. They also help people who want to watch your videos without sound, such as when they’re in public places. Transcripts can also improve your videos’ search engine optimization so that people who are looking for videos like yours are more likely to find them. Finally, transcriptions can provide valuable data about how people interact with your videos, such as which parts they listen to and which parts they skip. All of this information can be used to make your future videos even better. So don’t forget to transcript your videos!
- Promote your videos on social media.
Social media is a great way to promote your videos and help them rank higher in search engine results pages (SERPs). When you share a video on social media, be sure to include relevant keywords in the post so that people who see it will be able to find it easily when they search for those terms. Also, consider using video syndication platforms like Taboola or Outbrain to get your videos in front of even more people.
By following these simple tips, you can ensure that your videos are optimized for SEO and have a better chance of being discovered by potential viewers. Take the time to do some research and find the right keywords for your videos. It will make a big difference in how successful they are in the long run.
Get an All-Access Pass to Your Fan Data
What if you could read your fans’ minds to find out what they wanted from a sports team?
That sounds like science fiction, but in reality fans are telling you what they want with every online interaction. You just have to find the right tool to interpret your data. Once you do, you’ll be able to answer your most pressing questions about fan behavior.
For a growing number of teams, that tool is a sports custom mobile app. Here are just a few of the questions your sports team app can answer.
Who are your most valuable fans?
Before you can understand what fans want, you have to know who they are – sports fan data from an app. App data tells you a lot about your fans. Besides the obvious wealth of high-grade demographics data, you could also gather:
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- Common interests shared with other fans: This is a huge bonus to teams looking for sponsors that speak to their fans.
- Buying patterns: See what fans buy both during a game, such as concessions, and otherwise, like branded merchandise, by offering discounts or loyalty points for scanning the app at purchase.
- Favorite social media sites: Which sites do fans connect most and least?
- Game attendance and viewing: If fans aren’t at the game, are they watching on TV? Looking up stats on the app? Sharing clips on social media?
What motivates your fans to buy game tickets?
Right now, the majority of fans report they prefer to watch the game at home. Part of this trend is cost: NFL’s Fan Cost Index, which tracks the total average cost for a family of four to attend a game, for 2016 was $502.84. The index does include parking and a selection of concessions, but it’s still expensive for families. As a result fans elect to stay home or watch at a sports bar.
Teams need to uncover what motivates fans to buy tickets so they can push campaigns that speaks to what matters. Using app data, you can find ways to build up the in-person game experience to nudge fans past the “wouldn’t it be nice” daydream into the “let’s treat ourselves” decision point.
How do apps help?
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- Tracking buying journey: Where do fans drop out?
- Identifying motivational factors: What makes fans navigate to the ticket purchase page?
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- Enriching fan engagement: At what point do fans become invested enough to prioritize attending games over other recreational activities?
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- Matching ticket purchase to actual game attendees: Who are fans buying tickets for most often? Do they come alone or with family or friends?
How do fans feel about your sponsors?
One problem all sports teams have is proving their worth to sponsors. Tracking fan engagement with your sponsor’s material proves ROI. The data shows sponsors which fans are interested in their products, as well as highlighting what users will and won’t respond to.
Data will also tells you whether your fans don’t like a particular sponsor. If the sponsor is causing negative comments and reviews, you need to take steps to protect the team’s image. Fortunately, sports app data can suggest possible alternate sponsors for the team to approach instead.
Own your data
The bottom line is this: don’t settle for third party reports. With a sports custom mobile app, you get a completely transparent look into the fan data they share with you. That data is the key to making your marketing team as effective as the players.
What questions do you need your sports app to answer? Contact FanHero to find out how easy building an app can be!
