When it comes to online marketing, one of the most frequently discussed topics among experts is content strategy. But what exactly is this, and how can you reach out to your audience and make them pay attention to your brand?
Providing high-quality content to your audience can be a valuable asset to your company.
Viewers are constantly looking for new content to consume, ranging from entertainment to technical content.
Have you ever heard the expression, “content is king?”
It is. And here are 4 steps for optimizing your content and reaching out to your audience.
1. Know Your Viewer Persona
Understanding your persona is the first step to a good content strategy.
There is no point in creating better content if your target audience isn’t interested in it.
“What’s your audience’s profile?”
Why do they follow your brand? Are they looking for fun content? Perhaps they’d like to learn more about a particular topic you usually cover.
Which platforms are they most likely to access?
2. Content Types
1- Entertainment: Content made for entertainment purposes has higher viewer retention rates. Depending on your niche, this is a great way to increase engagement and associate a positive image with your brand.
2- Educational: This type of content is more in-depth, with the goal of teaching something to the audience. Therefore, due to reciprocity, it is more likely for your audience to give you something in exchange, like joining your email list.
3. Distribution Channels
Now that you have a better understanding of your audience and know what content to produce, it is crucial that you use the appropriate channels to reach them.
Despite being a slightly older tool than social media and generally underestimated by those outside of digital marketing, email is an excellent direct communication channel with your audience.
With a good email marketing strategy, you can keep your audience up to date on your company’s news, send links to blog posts, and testimonials from happy customers.
In this channel, it’s essential to follow a more personal and direct narrative, as if you were actually talking to each of these people.
Create catchy and creative subject lines to increase your email open rate, and even if you don’t have an offer for that specific moment, always provide high-quality content to keep users interested in what you’re saying.
Instagram is the second most-downloaded app in the world and it has several features that can help you reach your audience and engage them with your content. It is necessary to create assertive posts, keep a good and clear visual identity, write descriptions that are relevant to the subject, and use the right hashtags.
58% of users say they’re more interested in a brand after seeing it in a Story (LINK), and you can take the opportunity to use Instagram stories to encourage interaction through polls.
When it comes to YouTube channels, one of the most significant factors is establishing a regular posting schedule of weekly videos. Here you can make longer videos for your audience, and receive feedback through comments.
With over a billion active users per month, Tik Tok has become extremely relevant to businesses. With a focus on shorter videos, you can make this social media a valuable ally in the distribution of tutorials and informative videos.
What makes LinkedIn so unique is that it is a social media platform dedicated to professional relationships. In this way, it is possible to establish a more formal and educational connection with your audience.
A blog page on your website is the key to a good content strategy.
Here you can address the most diverse topics about your business, implement SEO strategies, and create internal links and CTAs that encourage the visitor to take some kind of action.
4. Free Trial
Allowing your audience to try some of your paid content is an excellent way to get them to the next stage of the marketing funnel.
Consider giving your leads temporary and free access to your platform so they can consume the best of your content. This can be crucial to the buying decision process.
Drive Traffic To Your Own Platform
Remember that the ultimate goal is to bring users to your platform and convert them into subscribers. Blog posts, emails, and videos are all tools for delivering a portion of what you have to offer to the user.
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