5 Simple Steps For Influencers To Make Money With a Video Platform

Being a content creator entails much more than simply producing high-quality videos. This job is all about connecting with people and giving them what they want to see, while also contributing to their lives, whether by teaching them something or simply entertaining them.

It may be hard to believe, but there are many influencers who, despite having a large and engaged audience, still cannot make a living with their content.

It seems unfair for someone who works hard and delivers content that improves people’s lives but doesn’t get paid for it.

Influencer video platform

So that doesn’t happen to you, today I’m going to show you some quick and easy ways to monetize your content on your own platform and convert your viewers into customers.


The 3 Goals

Before we get into how to monetize your content as an influencer, there are a few things you should know.

I like to think of social media as a platform for showcasing your content, where you can show it to thousands of people and build a loyal audience that follows your content on a daily basis.

TikTok is a platform with millions of viewers, but do you know how many people are actually making a living out of it?

When you decided to work on the internet, it’s likely you had three goals in mind:

1- Do what you enjoy, every day.

2- Create content that benefits people’s lives in some way.

3- Make a living doing what you enjoy while impacting your audience in a positive way.


Most influencers can achieve the first two goals on their own by working hard and creating audience-relevant content. However, some of them struggle with the third goal.


My Own Video Content Platform?

Short answer, YES.

But follow along with me to find out how it is simpler and more profitable than it appears.

Assume you have 100,000 followers on social media. These people follow you on a daily basis and enjoy your content, and let’s say only 1% of your audience is willing to pay for exclusive content. Keep this in mind.

Types of video platform for monetization

Continuing along this line of thought, imagine you created your own platform to sell exclusive content, charging a monthly fee of $20. Assuming 1000 members (1% of the audience in this example) each pay $20 per month, you would earn $20,000 per month. Sounds good, doesn’t it?

Of course, these figures will vary depending on the nature of your business and the niches you are targeting, but in general, this is how paid content works.

Building your platform with FanHero is an excellent way to sell content to your audience, establishing a reliable stream of recurring revenue.


1. A Great Platform

Choosing the right partner is the first step to monetizing your content as an influencer. It makes a big difference to be able to rely on a partner that can provide you with the necessary tools and features for you to have an attractive and, above all, secure platform.

Fanhero handles all of the maintenance, features, infrastructure, security, categories, and user payments, so that you can focus on providing the best experience for your viewers.

You can take advantage of our 7-day free trial to become acquainted with the tools and see how we can take your content to the next level.


2. Define Your Monetization Model

After you’ve chosen the right partner to build your platform, you’ll need to decide how you’ll monetize it.

As you may know, selling video content online is known as Video On Demand (VOD). With this option, there are 3 ways you can monetize content: SVOD (subscription video on demand), TVOD (transaction video on demand), and AVOD (ad-based video on demand).

SVOD: Users gain access to your full content by paying a monthly fee or an annual package.

TVOD: Commonly known as pay-per-view, users can pay a one-time fee (direct transaction) so they can have access to a single piece of content or event.

AVOD: In this model, users don’t pay for your content. Instead, other companies pay to insert advertising, whether it is during breaks (in the case of live streams) or before and after your video.

This step is extremely important, as this is where your revenue will come from. Depending on your strategy you can use one of these models to generate revenue or use them all simultaneously. This should be based on your strategy, and you can change as you grow.

This article will teach you everything you need to know about video monetization.

3. Offer Premium Content

The third step should be the simplest for you because you already create free content. In this step, you must create high-quality premium content that entices the user to pay for it.

Consider creating exclusive content, such as more in-depth classes on a topic you already talk about, moments from your daily life that viewers may find interesting, or the creation process of your videos.

Vlogers

There are many possibilities to explore and create content for your audience to keep them interested in continuing to pay (if you opt for subscriptions) or entice them to buy a one-time event with pay-per-view.


4. Set The Prices

Now that your platform is ready and your videos have been uploaded, it’s time to price your content. You must set the price of the monthly fee, annual package, and individual event value depending on the monetization model you have chosen. With Fanhero you are able to set prices for different regions to stay competitive.


5. Make Sales

Now that you have everything in place, it’s time to sell your content, convert your viewers into customers, and reach out to new users. It is important to develop a content strategy that speaks directly to your audience, understands their persona, and reaches them through the medium they use.

I know it’s a lot, and it may appear difficult, but don’t worry, we have an article with 4 Steps To Creating Your Content Strategy that will teach you how to reach more users and have a solid marketing strategy in an objective and simple way.


Extra Hint

A great way to show your audience the quality of your paid content is by offering a free trial. That way the user can access your best content and understand what they are paying for even before buying.

This strategy works extremely well, as it shows to the user that you believe in your content so much that you will let them watch it for free before deciding to buy.

We even use this strategy at FanHero because we are so confident that the user will be pleased with our product that we are willing to grant free access for 7 days.

Want to know what the best part is? During FanHero’s free trial period, you can sell your content and start earning money right away.


Conclusion

Now that you know it’s possible to do what you love while monetizing it, it’s time to create your own platform and monetize your business.

Get your idea off the ground and convert your viewers into customers.

Remember the three goals? Working with what you love, making a difference in people’s lives, and earning money. Well, we can help you with number three.

Please leave a comment below or contact a member of our team by clicking here:

Video monetization platform


P. S. Don’t forget that you can try our platform free for 7 days, so try it now and start creating and distributing content while getting paid for it.

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