7 Benefits Of A White Label Video Platform

Starting and running an online business is not an easy task. Whether you’re a language school looking to sell online courses, a podcast that needs to host interviews, or a streamer creating live content, there are a number of factors that will determine the success of your project.

We already know, free platforms like YouTube have their advantages, but why are so many businesses and influencers migrating their best content to their own platforms?

There are several reasons for this phenomenon, such as greater earning potential and freedom to produce the content you want. But that doesn’t mean that companies and influencers that are adhering to this practice are necessarily creating their platforms from scratch.

This would take a long time and be extremely expensive. Instead, they choose less expensive and more flexible solutions with higher quality and security than free platforms. And White Label is a concept that offers these solutions.

The White Label model makes creating your own platform much faster. But what is it, and what are the main benefits?

What Is It?

In a simple and objective way, White Label Platform is when a company develops a platform, but uses the customer’s brand, instead of its own.

Let’s say that you have a YouTube channel where you offer free French lessons and now you want to sell your best content to a more engaged audience.

Instead of creating a platform from scratch, you can just use the White Label model of a company like FanHero, for example.

In practice, the company provides a complete, ready-to-use platform on which your brand, not the one that created it, will be displayed.

What are the advantages of having your own white label platform, and how can it be game-changing to your business?

OTT White Label

1.  Simple To Manage

White label platforms are easy to operate, even for someone who has no experience in video production. This is because the company that creates it also develops features that are intuitive and simple to use.

2. Lower Costs

By creating your platform with a white label company you can save big money, as you won’t need to create all the necessary features for your business, as the company will deliver all this ready-made for a much lower price.

3. Your Own Brand

Unlike free platforms, in which the brand in evidence is their own, in the white label model, your platform will be set up with your own brand identity. With your logo, banners and the right colors, the digital environment becomes remarkable for the user.

4. Time-Saving

Since the white label company already has a system ready to use, it doesn’t take much time to launch your platform. You’ll just have to make some adjustments to your needs and customize it with your brand.

5. Continuous Optimization

By establishing a partnership with a white label company, you’ll have access to a specialized team with extensive know-how that works hard to make the features even better. In addition, you have technical support whenever you need it, with no additional cost.

6. Monetization

With your own platform, you can create the plans and packages that best suit your audience. So you can choose the best way to monetize your content, whether with paying members, advertisers or pay-per-view.

Saas White Label

For everything you need to know about monetizing your content, read our article by clicking here

7. Focus on your business

With all the benefits of a white label solution, you’ll have more time to concentrate on your core competencies rather than technical details.

As you’ve seen, there are numerous advantages to building your own platform. How can FanHero assist you in this process and help you sell your content online?

Break new ground with FanHero

FanHero is an all-in-one white label live streaming and OTT solution. This means that you can have all of the video solutions in one shot by using our platform.

Some of the best features available:

Easy to Browse Video Library – With FanHero’s library, creating, editing and navigating content becomes easy and intuitive for both you and your users.

High Quality Live Streaming – Our technology guarantees high quality during your live stream, always delivering the best of your content.

Live Chat – You can chat with your users in real time, which allows instant feedback.

Customer Support – At FanHero, we have a team of trained experts ready to help you with any questions you may have, at no extra charge.

Business Intelligence – With this feature you get all data and information that matters about your users. Here you have access to sales reports for your products, which videos perform best, and much more.

Customized Plans – No matter the type or size of your business, FanHero has the right plan (LINK PLANS) to cover all your needs.

7-Days Free Trial – I know this can all be a lot of information to process. That’s why at FanHero you can test the platform for free to familiarize yourself with the features and feel the experience of having your own platform.


Now that you are familiar with white label platforms and know the main benefits, I hope you feel more confident to make the best decision for your business.

If you have any questions, leave them in the comments below, and take a look at this other article on the 4 best video platforms to make money in 2022

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