9 Remarkable VOD Statistics to Be Aware of in 2022

Watching Videos On Demand has become part of people’s daily lives. All of the convenience and comfort of watching what you want, when you want has made this format a favorite among viewers.

And, of course, if something has such a strong influence and impact on people’s lives, we, as marketers and content creators, must keep up with trends and projections in order to better understand the audience and provide them with the content they want to consume.

If that title caught your interest, you’ll definitely want to learn more about the VOD market and use accurate data to develop your content strategy.

To stay on top of everything in this market, check out these VOD Statistics.

9 VOD statistics infographic

1- Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.29%, resulting in a projected market volume of $135.70B USD by 2026.

2- The largest segment is Video Streaming (SVoD) with a market volume of $36.52B USD in 2022.

3- The average revenue per user (ARPU) in the Video-on-Demand segment is projected to amount to $182.50 USD in 2022.

4- People aged between 25-44 represent 52.6% of users.

5- Netflix: 200 million subscribers generate an average revenue per user of more than $10 monthly, amounting to $25B USD in revenue in 2020.

6- 90% of people watch videos over the internet.

7- 63% of sports fans are interested in paying for an all-sports over-the-top channel.

8- The global COVID-19 pandemic has been unprecedented and staggering, with video-on-demand services experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

9- The rising of penetration of smartphones, smart TV’s, and adoption of OTT platforms accelerates the volume of video-on-demand service traffic.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Related Posts

Why YouTube Content Creators Need Their Own Custom Mobile App?

YouTube has become a giant of internet-based video content over the last decade, thriving where competitors such as Blip have failed. The platform has become a crucial media channel for numerous internet celebrities—some of whom have become heroes to a generation of viewers by sharing their video content creations there.

Leia mais

5 Ways You Can Increase Subscribers on YouTube

For content creators on YouTube, getting a steady stream of new subscribers is crucial. Having more subscribers means having more people to catch your live streams & video posts, more income via ad revenue, and more influence in your space. An account with 3 million subscribers gets a lot more attention from major industry players than one that only has a few dozen subscribers.

Leia mais

How Branded Content Can Change Your Online Influencer Community

When most people talk about branding in a marketing context, their first thought is often of some big business that almost everyone knows, such as a major fast food chain or entertainment network. However, maintaining a brand isn’t just for big companies—it’s something that influencers on social media need to keep in mind as well.

Leia mais


Own your data. Know your audience. Understand your users.
Coming soon