Navigating the Video Content Production Dilemma: In-House or Outsource?

As a business owner or marketing professional, you know that video content is a powerful tool for connecting with your audience and growing your brand. But when it comes to producing that video content, you may be faced with a difficult decision: should you produce it in-house, outsource it to an agency, or combine both approaches?

In this blog post, we’ll explore the key factors that businesses should consider when deciding between in-house production and outsourcing to an agency and provide practical advice on how to make the best decision for your business.

The Costs and Benefits of Producing Video Content In-House

The main advantages of producing video content in-house are cost savings and the ability to invest in long-term content creation. By building an in-house video production team, you have the potential to create a sustainable and ongoing source of engaging video content that can drive sales and marketing for your products and services. It’s also a great way to ensure consistency in your branding and messaging across all your video content.

When it comes to video production, there’s nothing quite like having complete control over the creative process and final product. By producing videos in-house, you can bring your unique vision to life and ensure that it aligns with your brand and messaging. However, it’s essential to keep in mind that this level of control only works to your advantage if you have a clear and specific vision for your video. Without a solid plan in place, producing videos in-house can become a frustrating and unproductive experience.

The Costs and Benefits of Outsourcing Video Production to an Agency

On the plus side, agencies often have a wealth of experience and expertise in video production, which can result in a higher-quality final product. They have a team of professionals who have experience creating different video content types. They can help you conceptualize and develop your video content idea, identify the key message and target audience you want to reach, and create tailored videos for your specific needs. This approach can save you time and resources, as you don’t have to invest in researching, brainstorming, and developing the video content yourself.

Working with an agency will cost your business money; however, creating high-quality content in-house will be frustrating without a team of writing, filming, and editing experts. In this scenario, working with an agency and getting someone on your side to learn from them while producing content can be an investment.

The Types of Video Content That Are Best Suited for In-House Production

These types of videos don’t require a lot of creative input, can be produced relatively quickly and easily, and they are suited for in-house production if you don’t have a skilled content creation team:

Internal communications: Videos that are intended for internal use, such as company updates, training videos, and employee communications, can be produced in-house without the need for professional staff.

Screencasts and tutorial videos: If you want to create simple, instructional videos demonstrating how to use your products or services, in-house production can work well. These videos can be made using screen recording software and do not require professional videography or editing skills.

Live streaming: If you want to engage with your audience in real-time, live streaming can be a great option. This can be done with simple equipment and no need for professional editing.

Animated videos: If you want to create animated videos, you can use animation software and make the videos in-house, even if you don’t have professional staff.

Testimonials and user-generated videos: You can also collect user-generated videos from customers, employees, or other stakeholders, which can be edited and used in-house.

The Types of Video Content That Are Best Suited for Outsourcing to an Agency

If you are creating a brand video or a marketing campaign, outsourcing to an agency can be a good option because of their know-how. These videos often require a lot of creative input and can be time-consuming to produce in-house.

The Importance of a Clear Video Content Strategy

Whether you produce your video content in-house or outsource to an agency, it’s important to have a clear video content strategy. This will help you define your goals, the staff and resources you need to make video content happen, and your objectives to ensure that your content aligns with your overall marketing strategy. It also helps you measure your video content’s success and make data-driven decisions about future production.

If you are looking for a powerful OTT video platform to help you create, manage and monetize video content and reach your financial goals, you are in the right place! With its advanced analytics and multiple monetization revenue streams, FanHero is the perfect solution for businesses and organizations looking to increase revenue through video content. So why wait? Sign up for FanHero today!

Monetizing Content in 2023: Instagram Subscriptions

Recurring revenue is one of the biggest advantages of monetizing content with subscriptions. But is it worth creating exclusive content for and becoming dependent on the whims of a social media platform? Will Instagram subscriptions ever be a thing content businesses will opt for? Let’s talk about it.

Instagram started offering subscription services in the US in 2022 to give online content business creators an additional revenue stream and to provide users with access to premium content. With content subscriptions, Instagram users pay a set monthly fee to access exclusive content with the hopes that it will encourage creators to produce high-quality, exclusive content to keep their users engaged. Will it work?

While content subscription can be a win-win for creators and users, I can’t find many reasons a business would focus on creating exclusive content for a social media platform. Let’s recap Instagram:

Instagram is a photo-sharing platform
Instagram was built to be a social media app that allows users to take photos, apply filters, and share them on their profile or with their followers. While it allows users to share short videos, as well as text-based posts, the focus of the platform is on visual content.

Dependence on social media
Monetizing your content through Instagram subscriptions means that you rely on the platform to reach your audience and generate revenue. According to Instagram’s terms of service, the platform has the right to “terminate or suspend your access to the Service at any time, without notice, for any reason, including, but not limited to, breach of this Agreement.” This means that Instagram can delete your account anytime and for any reason it deems appropriate.

Monetizing video content in 2023 and beyond
Content business is mooning, and 2023 will be a defining year. Devices are getting faster and smaller, and people are demanding more resolution and variety in paid video content than ever. Even the king of all video streaming, Netflix, lost nearly 1 million customers in the second quarter of 2022 because there was “nothing to watch.”

Creating your own video platform is a wise investment if you consider getting your content into as many screens as possible in 2023. FanHero is a video monetization-focused platform where you showcase and share your video content. Instagram, on the other hand, is primarily a photo-sharing platform.

FanHero for Businesses and Enterprises
FanHero offers a complete solution for businesses and enterprises looking into creating their own platform similar to Netflix. In other words, a dedicated video hosting and streaming platform on web and mobile devices, where you have full control of your content, interface appearance, and monetization, with advanced tools and features for hosting and streaming video content with robust analytics and reporting capabilities.

We offer the latest in live and on-demand streaming cloud video technology, and video storage, with options to scale and other monetization models like AVOD and pay-per-view.

FanHero offers a range of professional-grade tools and features to manage and distribute your video content. For example, you can use FanHero to upload and host large video files, customize your player’s look and feel, and track your videos’ performance with collaboration tools, including the ability to leave comments and feedback on videos.

FanHero offers secure hosting options, including password protection and domain-level privacy, to ensure that your videos are only accessible to authorized viewers. This can be important for businesses and enterprises that need to protect sensitive information.

You can try FanHero with a free trial for new businesses and enterprises before choosing one of our plans. Want to learn more about us? Head to our website and schedule a call with one of our specialists.

Is your business ready to start monetizing content?

Whether you are a small business or a large enterprise, content monetization can be the key to unlocking new revenue streams and increasing your profits. But before you start monetizing, you must ensure that your content is ready. So how is your business ready to start monetizing content? Let’s take a look.

Is Your Audience Ready?
The most critical factor in deciding whether or not your business is ready to start monetizing its content is the size and engagement of your audience. If you have a large, engaged audience who regularly interacts with and consumes your content, you may be ready to start considering options for monetization. You can always test the waters by creating some pilots and teasers, asking your social media audience what they want to learn from your business or what content they would like to watch, and then start creating it.

What kind of content do you offer?
The type of content that you are producing will also play a role in deciding whether or not it’s time to start monetizing it. Suppose most of your content is high-quality, unique, entertaining, and educative. In that case, there may be more opportunities for monetization than if most of your content is low-quality and generic. Some types of content, such as video tutorials or webinars, are easier to monetize. If you are in a niche industry, making a name by sharing your and your team’s knowledge is a great way to start – look at Hubspot Academy!

Do you have a monetization plan?
Before you can start making money from your content, you will need to devise a plan for how you want to do so. This can include offering subscriptions for accessing your content, selling spots to sponsors and advertisements during your streams, or charging pay-per-view for premium content access.

Choose the right platform for your business.
Choose the right platform for your business. Once you have identified your audience and created targeted content for them, it’s time to decide on the best platform to store, create, distribute and monetize your content. There is nothing wrong with starting with a Youtube channel and social media. However, launching your video content platform with the same features as Netflix or HBO puts your business on the path to monetization and brand awareness, and a white-label video OTT platform is what you need to make it happen. It is not a coincidence that you are reading this blog and learning about FanHero! We created a complete content video platform solution for businesses and enterprises that don’t have the time or a team of developers in-house to build a platform.

With FanHero, you have flexibility when choosing or combining different monetization models and paying for the bandwidth you use – with the option to upgrade as your audience grows. Imagine offering subscriptions, pay-per-view for premium content, and even selling advertising space to sponsors. FanHero provides these options and many other features your marketing team will love, like an analytics suite, the ability to live stream from your platform to any social media simultaneously, and more – check our plans for more information.

Monetizing content takes effort but can be manageable if done with intention. By knowing who your audience is, choosing the right platform, using strategies tailored specifically towards their interests and needs, and creating enticing ad campaigns – all while keeping track of data analytics – your business is on the right path to generating revenue through monetized digital channels in no time!

Creating an educational video platform: what you need to know

By providing training and educational videos, your company can share knowledge and information about your expertise, products, and the services you offer for a fee, or for free. While social media networks encourage people to watch and share short and informal videos, the market for training and educational videos is skyrocketing and showing no signs of slowing down since 2019.

Educational institutions to enterprises, private coaches, and anyone with a skill people are willing to pay money to learn should consider creating an educational video platform to host content that can boost sales, increase brand awareness, and put your business in the spotlight as a thought leader in your industry.

What can businesses achieve with their own educational video content platforms?

It is proven that people are willing to pay for quality educational content that is tailored to their needs. Even if monetizing educational content is not a priority for your business, by providing your audience with educational content for free, you are building brand authority. On the flip side, you are also encouraging employees to share their knowledge and become brand ambassadors while raising their profile in the industry.

How educational content boosts marketing

Educational content marketing educates and entertains your current audience while attracting new people searching for the topics you are exploring and providing solutions for.

With an educational content platform, your company has one more marketing channel to advertise and if monetizing is at the top of your strategy, cutting platforms from Youtube and Vimeo will give you a lot more freedom. Instead of paying their ‘cut’ every month, you could use that money to advertise a platform that truly belongs to your business.

By empowering current and prospective clients with educational content, rather than just serving them with advertising and promotional content, your company will reach new levels of exposure. Plus, helping them make informed decisions for their current problems can very much sell the solutions you offer! The cherry on top of educational content is that a happy client is very likely to spread the word about your business to their network and boost your exposure.

What to look for in a platform to host and distribute educational videos

When it comes to cloud-based video platforms out there, there are plenty of options to choose from. On the surface, they seem to offer the same features and benefits, however here are some features that can make the difference in 2022 and beyond:

Real-time interactions and announcements: In 2022 it is crucial to have dedicated features for community building and letting students interact with each other. Hosting live chats during classes, message boards, and the ability to leave comment reactions is key to igniting and keeping the community together. Announcements can be in the form of notifications and emails to ensure your audience knows when there is new content that appeals to them.

Multi-channel and Categories: Having the ability to create and run multiple channels that can be divided by subject, host, level, or other parameters will make it easier for you and your audience to find and follow educational content.

Monetization options: The ability to sell subscriptions, pay-per-view for exclusive content, and advertising-based free content are a must-have. As important as the ability to combine these methods when needed is the ability to charge in different currencies and set competitive prices for different regions.

Being able to serve high-definition content anywhere in the world, access to a powerful suite of analytics, the ability to live stream and record content straight from the platform, and a highly customizable interface where your branding elements can be used are some of the many reasons why enterprises and businesses around the world choose FanHero as their cloud video solution provider. Want to know how we can provide you with the tech infrastructure to build your educational content platform? Contact us today!

How to optimize your videos for SEO

Video is the most popular form of content on the internet—but just because people are watching videos doesn’t mean they’re seeing yours. If you want to reach a wider audience with your video content, then you need to make sure you’re properly optimizing your videos for SEO. By following the tips in this blog post, you can help ensure that your videos have a better chance of being seen by your target market.

There’s no point in spending hours filming and editing a great video if nobody ever sees it. That’s why it’s important to make sure your videos are properly tagged with relevant keywords. This will help people find your videos when they’re searching for something specific. Just as importantly, it will also help video platforms to categorize your videos correctly, which can lead to more views and subscribers over time.

Here are some tips to get you started: 

  1. Use keyword-rich titles and descriptions.
    Video title is one of the most important aspects of video marketing. A good video title can make the difference between a video that gets watched and one that doesn’t. Video titles should be interesting, engaging, and relevant to the video’s content. They should also be keyword-rich so that they can be easily found by potential viewers. Keep in mind that video titles are often the first thing that viewers will see, so make sure that they’re catchy and memorable. With a little creativity, you can come up with video titles that will help your videos stand out from the rest.
  1. Optimize your thumbnail image.
    A thumbnail image is a key component of any video, as it provides a preview of the content and can help to entice viewers to click and watch. There are a few key elements to consider when creating a thumbnail image. First, make sure that the image is clear and concise. The thumbnail image should be representative of the video’s content, so avoid using generic images or clip art. In addition, consider using text overlay to highlight key points or convey a call to action. Finally, choose an image that will stand out against other thumbnail images in your genre or category. With a little effort, you can create a thumbnail image that will help your video stand out from the crowd.
  1. Add transcripts of your videos.
    It’s important to transcript your videos. Captions are helpful for those who can’t hear the audio or who don’t speak the language of the video. They also help people who want to watch your videos without sound, such as when they’re in public places. Transcripts can also improve your videos’ search engine optimization so that people who are looking for videos like yours are more likely to find them. Finally, transcriptions can provide valuable data about how people interact with your videos, such as which parts they listen to and which parts they skip. All of this information can be used to make your future videos even better. So don’t forget to transcript your videos!
  1. Promote your videos on social media.
    Social media is a great way to promote your videos and help them rank higher in search engine results pages (SERPs). When you share a video on social media, be sure to include relevant keywords in the post so that people who see it will be able to find it easily when they search for those terms. Also, consider using video syndication platforms like Taboola or Outbrain to get your videos in front of even more people.

By following these simple tips, you can ensure that your videos are optimized for SEO and have a better chance of being discovered by potential viewers. Take the time to do some research and find the right keywords for your videos. It will make a big difference in how successful they are in the long run.

3 Reasons why your business must have its own video streaming platform

Meta description, not going on the body of the blog: Wondering if you should create your own video streaming platform? Here are three reasons why your business must have one!

Are you on the fence about whether or not you should create your own video streaming platform? In this blog post, we’ll explore the three main reasons your business must have its own video streaming platform. So let’s get started!


  1. People love video content
    There’s no denying it—video is one of the most popular types of content on the internet today. In fact, a recent study showed that 78% of people watch online videos every week, and 55% watch videos online every day. What’s more, these numbers are only going to continue to grow as technology improves and more and more people get access to high-speed internet connections. So if you’re not putting out video content, you’re missing out on a huge opportunity to engage with your target audience.
  1. Video is more engaging than other types of content
    Not only do people love watching videos, but they’re also more likely to remember the information in a video than they are to remember information from other types of content like blog posts or articles. That’s because video is a much more engaging medium than written text. It’s more dynamic and allows you to pack a lot of information in a short period of time. As such, it’s the perfect format for conveying your brand message and getting people interested in what you have to offer.
  1. You can make money from your own video platform
    With your own video streaming platform, you’ll be able to make money from it in two ways. First, you can sell advertising space on the platform to other businesses that want to reach your audience. Secondly, you can charge people for access to premium content that they can’t find anywhere else. This could be anything from exclusive behind-the-scenes footage to educational videos that teach viewers how to do something related to your industry. Either way, there’s huge potential for revenue generation if you have your own video platform.

There’s no doubt about it—if you’re not currently using video as part of your digital marketing strategy, you’re missing out on a big opportunity. But instead of just posting videos on YouTube or another existing platform, why not take things one step further and launch your own video streaming platform?

With its own dedicated following and built-in revenue streams, having your own video platform is one of the smartest moves you can make for your business. So what are you waiting for? Contact us today and find out how easy is to have your own cloud-based video platform today!

Where does your business stand with video content in 2022?

It’s no secret that online video is one of the most powerful tools in a marketer’s toolkit. In fact, it’s become so important that HubSpot research shows that 54% of consumers want to see more video content from brands and businesses they support.

What’s more, Cisco predicts that global internet traffic from videos will make up 82% of all internet traffic by 2022. That’s up from 75% in 2017. And people are already watching a lot of videos: North Americans watched a combined total of nearly 6 billion hours of online videos in 2019.

So, what does all this mean for your business? It means that if you’re not using video as part of your content marketing strategy, you’re falling behind. And if you don’t start using video soon, you’re going to be left in the dust by your competitors who are embracing this powerful marketing tool. Keep reading to learn about five ways your business can use video content to stay ahead of the competition!

  1. Use Video to Drive Traffic to Your Website
    If you’re not using video on your website, you’re missing out on a huge opportunity to engage with visitors and drive more traffic. In fact, including a video on a landing page can increase conversion rates by 80%. To take advantage of this Traffic Booster, start by embedding videos onto your website or blog. Make sure the player is set to autoplay (but with the sound off) so it immediately captures attention when someone lands on your site. You can also create a short teaser for each blog post and include it at the top of the page along with a call-to-action (CTA) to encourage viewers to watch the full video.

  2. Video Increases Time Spent Engaged with Your Brand
    On average, people spend 88% more time on a website with video than one without. That’s because video is an incredibly engaging format that keeps viewers’ attention focused on your brand. If you want people to stick around and get to know your company better, start incorporating video into your website design. You could feature customer testimonials, product demos, or explanation videos front and center on your homepage or create an entire Video Hub where all your brand’s videos live in one place.

  3. Use Video in Email Marketing
    Including a video in an email can increase click-through rates by 300%. That’s because people are far more likely to watch a short video than they are to read through paragraphs of text. So if you want your emails to stand out in recipients’ inboxes and encourage them to actually get clicked, start incorporating some eye-catching visuals. You could create a brief welcome video or send along a recording of your latest webinar as part of your email list segmentation strategy.

  4. Harness the Power of Live Video
    Video is popular because it works. People are more likely to watch a video than read an article or blog post, and they’re also more likely to share videos with their friends and followers. What’s more, video allows you to convey a lot of information in a short amount of time. You can pack a lot of punch into a two-minute video that would take much longer to explain in writing.

If you’re looking for help to start with online video, contact FanHero today for a free consultation and learn how your business can benefit from having its own cloud-based video platform!

How to build your company’s video subscription service

If you’re in the business of selling videos, whether they be movies, TV shows, educational videos, or any other type of video content, then you need to have a video subscription service. A video subscription service is a great way to generate recurring revenue and build a loyal customer base. But how do you go about building one?

A video subscription service is a streaming platform that allows users to watch videos on demand. It’s similar to a TV channel, except it’s all digital and available on any device with an internet connection. While most people think of Netflix when they think of video subscription services, there are many other companies that offer these types of platforms, including Hulu, Amazon Prime Video, and HBO Now.


Here are some tips:

  1. Find a niche

The first step is to find a niche market. There are all sorts of video subscription services out there, so you need to identify who your target audience is and what kind of videos they want to watch. Are you targeting movie buffs? TV junkies? Fitness fanatics? Once you’ve figured out your target market, you can start creating content that appeals to them.

What kind of content would they find valuable? What would they be interested in watching? Once you have a good understanding of what your audience wants, you can start brainstorming ideas for videos that meet those needs and interests. Remember, the goal is to create content that people will want to watch so they’ll keep coming back for more. This means you need to regularly update your library of videos with new content so people don’t get bored and unsubscribe from your platform.

      2. Create high-quality content 

If you want people to subscribe to your video service, you need to offer them high-quality content that they can’t find anywhere else. This means investing in good production value and creating original content that your target audience will love. It’s also important to keep your content fresh by regularly adding new videos. You can create original content or curate existing content from other sources. The important thing is that you create videos that people will want to watch.

      3. Pricing your subscription service

There are two main options when it comes to pricing: charging per month or per view. Which option you choose will depend on your business model and goals. If you’re looking to generate as much revenue as possible, then charging per month would be the best option since people will be paying regardless of how often they use your service. However, if you’re looking to engage customers and get them to use your service regularly, then charging per view would be the better option since people will only pay when they actually watch something on your platform.

Once you’ve decided which pricing model you’re going to use, the next step is setting a price point that meets your business goals while also being competitive with other similar services on the market. To do this, look at what other companies are charging for their monthly video subscription services and set your price accordingly. You don’t want to charge too much or too little – find a happy medium that meets the needs of both your business and your customers.

      4. Promote your service

Once you’ve built up a library of quality content, it’s time to start promoting your video subscription service. There are many ways you can promote your platform, including paid advertising, social media marketing, email marketing, and word-of-mouth marketing. Figure out which promotional channels make the most sense for your business and start using them to reach potential subscribers.

A video subscription service is a great way to generate recurring revenue for your business. But before reaping the benefits, you need to put in the work to build up your content library and have a marketing strategy to bring in subscribers. FanHero’s platform is a complete white-label, cloud-based video content platform, offering everything you need to start running your business content operations. Head to our website today and find out more about how you can take your content operation to the next level with FanHero.

In-house influencers: turn your rising stars into industry thought leaders

In-house influencers are becoming critical to the success of any company. With a deeper understanding of your products or services than an industry or outside influencer, they are in a great position to help you create powerful marketing campaigns while going above and beyond to ensure that your marketing campaigns are successful.

The gems you don’t know you have

When it comes to spreading the word about your company or brand, why not tap into your employees’ social media savvy? After all, these individuals are often in touch with the latest trends and have a strong voice within their niche communities. Not only can they help boost your brand’s profile in a meaningful way, but they can also act as powerful influencers in their own right.

These might be the ones who you’ve seen using social media in insightful ways or exhibiting exceptional leadership skills in other areas of their work. Once you know who they are, invest in their professional development. This may include offering them training in social media strategy, public speaking lessons, or coaching on how to be an effective thought leader in their field.

With these newly acquired skills, your employees will be primed to play a key role in spreading the word about your brand. So go ahead and set them loose! Just make sure that you provide them with clear guidelines and expectations regarding the types of content that you are looking for from them. Part of being an influencer is being authentic, so tell them to just be themselves!

Promote their content across your channels
Whether it’s sharing their posts on your LinkedIn page or featuring them in a tweet, promoting your employees’ content will help boost their reach and increase engagement with their followers. And if they are doing an excellent job with their content creation and marketing efforts, don’t be afraid to give them a shoutout and share some praise! By working together to promote each other’s posts, we can help ensure that our message reaches as many people as possible and continues to spread far and wide.

Give them time to build a following if they don’t have one already
While macro-influencers may have millions of followers, the vast majority of those followers are likely not dedicated to that particular influencer. In fact, many of them probably follow that influencer because they’re interested in the free products or services that they receive. In-house influencers, on the other hand, typically have a smaller but more engaged and dedicated following. These are people who are interested in what the in-house influencer has to say because they genuinely respect their opinion. As a result, they’re more likely to pay attention to and act on any recommendations the in-house influencer makes.

Reward their successes
Finally, don’t forget to reward your in-house influencers for their hard work! This could be in the form of bonuses, public recognition, or even just extra vacation days. Let them know that their efforts are appreciated and that they’re valued members of your team.

The gems you might not know you have can be the key to your success in today’s increasingly digital world. Not only do these individuals have a deep understanding of the latest technologies and trends in social media, but they also possess a natural talent for engaging others in meaningful conversations. By harnessing the power of social media, you can reach a whole new audience and promote your brand in a more authentic way.


And last, but not least, with FanHero your business has an all-in-one cloud video content platform! Share, embed and access advanced analytics, internal communications, and a lot more. Head to our website today to learn more.

How Different Generations Consume Online Video Content

The way we consume online video content has changed a lot in recent years. Thanks to the ubiquity of smartphones and high-speed mobile data, we can now watch whatever we want, whenever we want. I get asked all the time how different generations interact with video content and which generation is “better” at it. And while there are some generational differences, the answer is really that all of them are good at it—it just depends on what you’re looking for.

If you work with marketing or social media, then you know that online video content is one of the most effective ways to reach your target audience. But what you may not know is how different generations interact with this type of content. In this blog post, we’ll take a look at how different generations consume online video content.


Generation Z (born 1996-2010): Short and Sweet
Gen Z is the first generation to grow up with social media and they are true digital natives. They consume the majority of their video content on YouTube and Snapchat. For them, video is all about entertainment and escapism. They are also very creative and often produce their own videos. They have short attention spans and they like their content to be interactive, which is why platforms like TikTok have become so popular with this demographic. If you want to reach Gen Zers with your video content, make sure it’s creative, funny, and engaging.


Millennials (born 1981-1995): The Most Connected Generation
When it comes to online video content, there’s no denying that Millennials are leading the pack. After all, this is the most connected generation in history. Seventy-two percent of Millennials say they can’t go more than a day without checking their smartphones, and nearly half say they check their social media feeds numerous times throughout the day. It’s no wonder, then, that this demographic group spends more time watching online videos than any other group—an average of 12 hours per week!

Millennials are comfortable consuming video content on a variety of platforms. They grew up with TV as the dominant form of entertainment, but they also remember a time before the internet existed. For them, video is a mix of entertainment and information. They are more likely to watch corporate videos, product demonstrations, and how-to guides than Gen Z.


Millennials grew up with technology, so they’re very comfortable using it in their everyday lives. When it comes to watching videos, they want content that’s easy to consume and shareable with their friends. That means shorter videos that get straight to the point.


Generation X (born 1965-1980): The Forgotten Generation?
Generation X is the first generation of digital consumers. They remember a time before the internet and cell phones, but they were quick to adopt new technology as it became available. For them, video is primarily about information and education. They are more likely to watch news footage, business reports, and Serious TED Talks than any other generation.

Generation Xers are busy people—they’re juggling work, family, and their own personal interests. They don’t have a lot of time to waste, so when they do sit down to watch a video, they want it to be worth their while. That means that Gen Xers are more likely to watch videos that are informative or educational in nature. Videos that are Buzzfeed-style listicles or “explainers” do well with this generation.

When it comes to online video content, Gen Xers are often overlooked in favor of Millennials and Baby Boomers. This isn’t surprising when you consider that Gen Xers are often considered the “forgotten generation.” But just because they’re not as large in number as the other two groups doesn’t mean they’re not important. In fact, Gen Xers are some of the most active consumers of online video content.

According to a recent report from ComScore, Gen Xers spend more time watching online videos than any other demographic group. They’re also more likely than any other group to watch videos on their smartphones and tablets. And when it comes to social media, Gen Xers are more engaged with video content than any other demographic group except for Millennials.

So why are Gen Xers so engaged with online video content? There are a few reasons. First, Gen Xers grew up during the dawn of the internet and were early adopters of new technologies. They’re also more likely than any other demographic group to be working professionals with disposable income. And last but not least, they’re raising kids—which means they have a vested interest in educational videos and other family-friendly content.


Bottom line? If you’re targeting Gen Xers with your marketing efforts, then online video should be a key part of your strategy.


Baby Boomers (born 1946-1964): Make me laugh or teach me something
Baby Boomers only spend four hours per week on average watching online videos. That’s less time than they spend reading newspapers (5 hours) or watching television (10 hours). That said, some Baby Boomers do enjoy watching online videos—particularly those that are humorous or sentimental in nature. When it comes to video content, Boomers are more likely to watch videos that make them laugh or that teach them something new.


There’s no denying that different generations consume online video content in different ways. But one thing remains consistent across all age groups—engaging video content is essential if you want to reach your target audience—no matter who they are or where they fall on the generational spectrum. By understanding how each generation consumes online video content, you can create strategies that are tailored to their specific needs and preferences. And that’s sure to give your marketing efforts a boost!

Best websites in 2022 for free elements for your videos

In the age of information overload, getting your brand noticed is harder than ever. Businesses are finally realizing that online video brings more engagement than static images and text combined and won’t break the marketing budget as it used to some years ago.

In this blog post, we will go over the best websites for free elements for your video in 2022 and take your business video production to the next level without breaking the bank. But before we get into that, let’s talk about why and how online video became the king of all media in 2022.


How video made its way to become the most consumed media online

While the Internet was created to be an open, free, and democratic space for people to share information and knowledge, this openness has led to a proliferation of content that can be difficult to sift through and find what you’re looking for. Information overload is something we have to deal with in this decade. It’s not just a matter of too much content on the internet – it’s also about the quality of information too. In some cases, this leads people to give up on their search altogether because they don’t want to waste time sorting through all sources of information. Here is where video content comes in handy!


So why videos became the most popular medium in the age of information overload? The scientific reason behind it is that the brain processes visual information 60,000 times faster than it processes written content. This means that a one-minute video is about the same as 1.8 million words!

It was predicted back in 2017 that video would be the king of all content formats and if your business is not using video yet to promote your brand, services, and products you are missing out! What’s more, is that according to Hubspot, including a video on a landing page can increase conversions by 80%.


Videos are a great way to connect with your audience on an emotional level and garner attention in a world where people are constantly bombarded with content. With video, businesses can add that extra personal touch which in turn makes them stand out from competitors in an increasingly crowded marketplace–especially when consumers are searching for products and services online.



Best free sites for video elements in 2022

So now that we’ve established why videos are the way to go when promoting your business online and making your content memorable, let’s get into the best websites for free elements you can use to make your videos even better in 2022 and stand out from the crowd.

The first website on our list is Canva. Canva is a great resource for businesses because it offers a wide range of templates for different types of videos, making the video creation process quick and easy.

Next up is Unsplash, which is a great website for finding high-quality, royalty-free images that you can use in your videos.

And last but not least is Pixabay, which offers a wide variety of free stock photos, illustrations, music, videos, and sound effects that you can use in your business videos.

And when you have enough content, you must start thinking about having your own video channel that is not dependent on or hosted on any social media platform. Yes, did you know that your social media profile doesn’t belong to you? Having your own video channel, a mobile app, and the ability to monetize your content with subscriptions, and pay-per-view events are our specialty here at FanHero. We created an all-in-one, end-to-end video platform to manage, distribute, and monetize your content globally while being the owner of your business and data.

Head to our website today to learn more and feel free to contact us to talk about the best plans for your business.


How to grow your business and make the most of video marketing – fast

Want to grab your audience’s attention and give your business the opportunity to present its products and services using the most engaging medium in this digital age? The answer is video marketing!

When your company creates video content to showcase, educate, entertain, monetize – or all these at once – you are creating a lot more opportunities to get noticed – and remembered – than creating static content that can only be seen, heard, or read.

Creating video content in 2022 is proven to be the most effective way of targeting particular niches and getting your products and services right in front of their eyes.


The power of UGC

Forget about expensive cameras, studio lights, and complicated post-production processes; marketing videos that are making an impact these days are the ones making the consumer feel like they are having a real experience with what you’re selling.

User Generated Content aka UGC is not a new concept. However, it is getting a lot of attention these days, mostly fueled by TikTok and Instagram Reels. Even YouTube is following suit and offering content creators new features to create exposure for short-form content.

When done with the right planning and intention, video marketing content is a powerful tool for educating, entertaining, and engaging new and current customers online, while getting your products and services in front of the right eyes.

Creating UGC is much simpler than long- or short-form studio content. All you need is an enthusiastic person who is good at talking on camera and able to show solid knowledge of your business and product to create simple on-camera videos using their mobile phone or laptop. All they have to do is explain, showcase and brag about it and their experience!

Why small and medium size businesses should take advantage of video content

If you are selling anything online, you are an e-commerce business. How about showing your products with videos to enhance and give your brand the social proof it deserves? By being authentic, you build trust, and both are extremely important when it comes to influencing your target market’s purchasing decisions.

Video can enhance your offers in many other ways:

More exposure

People love watching and sharing videos, especially when they believe they will have a positive impact on the lives of people they already know. Everyone wants to influence someone! Since engagement (the number of shares and comments) is a lot more valuable than the number of likes, with video your chances of getting the audience engaged are much higher than using other media formats.


Community building: create brand advocates

It’s human nature; when someone believes in something and they get the results expected after using it, they will spread the word for you. Every content creator/influencer is after subjects to create more content and giving them a channel to express their opinion and loyalty to your brand can be of great value. The only thing to be careful of here is what you claim your product is capable of providing in reality – backfiring is also part of the game when it comes to UGC. Keep your promises real and don’t promise more than your company or product can deliver.


Keep the content flowing

Content marketing campaigns are more than a one-off video and social post and hoping for the best. It’s a continuous process that requires a large volume of content going out to create trends and make them visible. With UGC, you can repurpose content you wrote for blogs, social media, and websites and get it recorded on videos. The key here is not to drop the ball and keep content flowing non-stop until it’s trending.


FanHero can enhance your video marketing operations

With an all-in-one, end-to-end video platform, management, distribution, and monetization solution, you can organize, create, distribute and keep track of how your content is being consumed, which is key to creating smooth operations and releasing quality content, fast.

Having the ability to display ad-free video content on your product descriptions is important. Who wants to create a video highlighting a product and then have a completely random advertisement playing while a potential buyer is watching it? That’s exactly what happens when using free platforms like YouTube to host your video content.

Hosting live streams is also an excellent way to show what you do and simultaneously leverage it to your social media channels. You can read more about how to use FanHero live streams here


Analytics play a huge part in content planning, and we offer a complete solution with all the intel you need to keep your audience happy and engaged by creating the type of content they want to consume.

There are many more features FanHero offers to established and up-and-coming online businesses that are guaranteed to take your video content marketing and operations to the next level with an accessible price point, where you only pay for what you use.

Want to know more about FanHero features and plans? Head to our website to discover what we can do for you, and feel free to get in touch and discuss your needs with our specialists.