Master community building, content creation, and monetization with
expert insights on the latest in tech, live streaming, VOD, and more.
Master community building, content creation, and monetization with expert insights on the latest in tech, live streaming, VOD, and more.
There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.
After establishing a fanbase, keeping your followers engaged becomes critical. It’s tricky, too, when all you have to work with are the tools social media can offer – the same tools every other channel has.
When social media was young, page traffic was held almost entirely in the hands of content creators. If activity dropped they knew they needed to fine-tune their message or change up the distribution strategy. Over the last several years, though, organic reach on social media has been dwindling across the board. Let’s take a look at how that happened and what creators can do to combat it.
Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.
Celebrities have a lot of competition these days. The battle for share of voice goes farther than “TV vs Film”. Now, celebs are vying for audiences with online personalities who can easily outcompete them in terms of hours of content. To stay relevant, even big name celebrities need to take a cue from online influencers and get connected to their fanbase. Social media helps, but the best way to connect is through a custom mobile app.
Sport fans are a tight-knit community. They form fanclubs, follow their teams (sometimes even to other cities), care personally about the players’ lives, and buy a lot of branded merchandise. With loyalty like this it might seem like sports teams don’t need to do much to make money other than win games- but times are changing.
In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.
In the social media world, content is king. 64% of people follow channels based on content and will leave if they lose interest. To keep followers engaged, influencers need to know what content appeals to their fanbase and what drives them away.
Subscriptions and views are the lifeblood of any successful YouTube channel. For a content creator to grow their brand, they need to continuously attract more fans and get existing fans to watch their videos.
A while back, some major companies pulled their ad spend from YouTube and parent company Google amidst concerns that their ads were appearing alongside hate speech and other controversial content pieces. This boycott of the internet video hosting giant is ongoing, and Google’s Chief Business Officer, Phillipp Schindler, published a public reply in the Google Blog to the boycott which was picked up by numerous news outlets.
