OTT Marketing is Increasing Fast: Here’s Why
OTT was once seen as a novelty- a fun new technology used to round out a traditional marketing campaign.
June 25, 2020
Master community building, content creation, and monetization with
expert insights on the latest in tech, live streaming, VOD, and more.
Master community building, content creation, and monetization with expert insights on the latest in tech, live streaming, VOD, and more.
OTT was once seen as a novelty- a fun new technology used to round out a traditional marketing campaign.
As technology improves, virtual events are maturing into an exciting alternative to live events.
In the past, live video content has been too expensive and awkward to be a practical choice for enterprise.
An OTT platform is an outlet for delivering content directly to viewers, without going through a cable or broadcast media company.
In the past, virtual events have often been seen as a “fallback plan” when a live event falls through.
Successful social media influencers frequently wear a lot of hats. They’re entertainers, educators, and CEOs all at the same time. In today’s day and age, those who want to stay competitive need to add another title to their resume: data scientist.
You did it! You landed a fantastic sponsorship deal that you’ve been after, but you had to offer more product callouts and promoted posts than you had wanted. Now you’re concerned that the message isn’t authentic to you or your brand.
When it comes to Facebook, organic reach is effectively dead. Influencers – both globally famous names and people just starting out – can no longer expect Facebook to sort them into the newsfeeds of potential fans.
Doesn’t it drive you crazy when fans can’t find your content? You put heart and soul into a video only for it to mysteriously disappear from YouTube subscriber feeds or fall prey to declining reach on Facebook. Meanwhile, your followers are frustrated by missing new content. There’s an easy solution to this dilemma: consolidate your branded content with a custom mobile app!
With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?
