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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

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Moving Up From YouTube to FanHero

You’ve done it. You’ve made the decision to take control of your content by shifting focus from YouTube to FanHero. Now… how do you actually make the move without losing your audience? Here’s our 6 step plan to a painless transition.

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White Label Event App Vs Container App: Which Do You Really Need?

Choosing between a white label event app and a container app is one of the first major logistical decisions when setting up an event app. Don’t let it become a sticking point. Both have their own strengths and weaknesses, so use your event’s priorities to nguide the decision. Here’s what you need to know.

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Don’t Make Fans Hunt For Your Content

Doesn’t it drive you crazy when fans can’t find your content? You put heart and soul into a video only for it to mysteriously disappear from YouTube subscriber feeds or fall prey to declining reach on Facebook. Meanwhile, your followers are frustrated by missing new content. There’s an easy solution to this dilemma: consolidate your branded content with a custom mobile app!

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Engage Your Most Valuable Fans with a Branded Sports App

The way fans view sports is changing drastically. They have more options for watching and interacting than ever before, and they’re looking for a closer connection with the teams they love. A branded sports app lets you identify your most dedicated fans in order to deliver tailored communication and offers. You can also grow the value of moderate users with this kind of personalized service, resulting in a richer experience for fans and higher engagement and ROI for teams.

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Custom Mobile Apps: The Smart Celebrity’s Tool to Stay Relevant

Celebrities have a lot of competition these days. The battle for share of voice goes farther than “TV vs Film”. Now, celebs are vying for audiences with online personalities who can easily outcompete them in terms of hours of content. To stay relevant, even big name celebrities need to take a cue from online influencers and get connected to their fanbase. Social media helps, but the best way to connect is through a custom mobile app.

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4 Reasons Influencers Need a White Label Mobile App

Influencers help shape entire industries through their posts on social media channels such as Facebook, Twitter, Pinterest, LinkedIn, and more. They can have millions of followers on their social media accounts, many of whom eagerly await the next bit of wisdom from their hero.

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