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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Recent Stories

Making the Most of Your Metrics

With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?

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Own the Data of Your Brand and Your Audience (Or Someone Else Will)

There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.

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Know Exactly Who Your Audience Is and Monetization Will Come

In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.

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Know Your Fans and Increase Audience Engagement Using FanHero

Celebrities can attract all kinds of fans. But, the real question is: “Who are these fans?” Knowing who your fans are, what they like, when they’re most likely to engage with a celebrity’s content, where they live, and why they became fans in the first place is crucial for any celebrity or PR manager looking to attract more fans and keep older fans engaged with the celebrity’s brand.

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Why Owning Content and User Data Are Both Crucial to Monetization

If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.

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Analytics

Own your data. Know your audience. Understand your users.
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