There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.
In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.
In the social media world, content is king. 64% of people follow channels based on content and will leave if they lose interest. To keep followers engaged, influencers need to know what content appeals to their fanbase and what drives them away.
Celebrities can attract all kinds of fans. But, the real question is: “Who are these fans?” Knowing who your fans are, what they like, when they’re most likely to engage with a celebrity’s content, where they live, and why they became fans in the first place is crucial for any celebrity or PR manager looking to attract more fans and keep older fans engaged with the celebrity’s brand.
If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.
If you’re a YouTube content creator, knowing your audience is key for driving success. Knowing who your fans are, where they live, what they like, and how they engage with your video content on YouTube is vital for optimizing your videos for maximum impact and engagement.