As companies struggled to find new ways to do business during the pandemic, streaming services really stepped up to the plate. They’re being used to a novel degree- and they may be changing the way we do business forever.
Broadcast media might seem out of reach for growing businesses, but it’s both more affordable and more impactful than you might think. In fact, it just might be the tool you need to get your business from the minor leagues to the majors.
If there’s one thing content creators should be doing right now to grow their brand, live streaming is it.
As community faith leaders start to incorporate technology into their practices, one innovation has been generating a lot of interest: live streaming.
In the past, live video content has been too expensive and awkward to be a practical choice for enterprise.
In the past, virtual events have often been seen as a “fallback plan” when a live event falls through.
Boosting engagement is arguably the most important thing creators can do to increase revenue. It’s the metric that matters to advertisers and sponsors, who want partners with an active fanbase. Live video is a highly effective way to improve fan engagement.
Now is a great time to be an online content creator. Streaming media is changing the face of video entertainment: people are turning to streaming video platforms instead of cable. Consumers are no longer willing to pay for hundreds of channels they don’t watch. They’d rather subscribe to on-demand programs like Netflix or watch free content on YouTube and Vimeo. 67% of Americans use a streaming service while only 61% still have home cable connected. The trend has some analysts predicting that cable TV as we know it is coming to an end.
Modern audiences continue to change as the technology they use becomes more and more capable. As little as 20 years ago, streaming video content over the internet was considered time-consuming and difficult. But, as technology improved, video streaming started to become faster and easier to do with higher-quality content.
