Social media is like the Wild West: strange, exciting, and full of opportunities for both vast wealth and unseen pitfalls. It’s risky to go alone. You need to partner with an expert who knows the business like you do.
What’s the most important statistic on your social media platform? If you said follower count, you’re still thinking like a beginner.
When social media was young, page traffic was held almost entirely in the hands of content creators. If activity dropped they knew they needed to fine-tune their message or change up the distribution strategy. Over the last several years, though, organic reach on social media has been dwindling across the board. Let’s take a look at how that happened and what creators can do to combat it.
Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.
A while back, some major companies pulled their ad spend from YouTube and parent company Google amidst concerns that their ads were appearing alongside hate speech and other controversial content pieces. This boycott of the internet video hosting giant is ongoing, and Google’s Chief Business Officer, Phillipp Schindler, published a public reply in the Google Blog to the boycott which was picked up by numerous news outlets.
Hello, heroes! Here’s a question for anyone who has a large social media following