If you’re reading this article, you are probably already producing video content and want to know how to profit from it, or maybe you’re thinking about getting into the streaming market and are wondering if it’s possible to monetize your videos.
When looking for more information about this topic, you may find tons of content talking about monetizing on platforms like YouTube or Twitch. But today I’m going to show you that it’s possible to make a profit with your videos in a more secure way than the options mentioned above.
First, get familiar with terms like SVOD, TVOD and AVOD, and how each of these monetizing models can become an essential part of your revenue stream.
What Is Video Monetization?
In simple terms, video monetization is the process of earning money from the videos you share on the internet.
Although it may seem difficult or even complicated at first, there are many people and companies whose source of income is 100% from the videos they produce. Whether it’s through advertising, subscription or direct transactions, the most important thing to remember is to always deliver high-quality content to your audience.
These 3 types of monetization (Subscriptions, direct transactions, and advertising) are known as SVOD, TVOD and AVOD.
It’s essential that you understand these terms and, most of all, learn to monetize your videos with each one of them. It is possible to generate income using them all, or just one. That’s a decision you get to make depending on your financial objective.
Now that you learned a little about the 3 types of monetization, let’s look a little deeper into how you can apply these on a daily basis to achieve your revenue goals.
SVOD - Subscription Video On-Demand
SVOD is a subscription model where users get full access to your content by paying a flat rate, whether monthly or yearly.
If you use services like Spotify and Netflix, you are part of the audience that have already adopted the SVOD model. These companies have made this model relevant because it’s simple for users to understand exactly what they are paying for and getting in exchange.
But make no mistake, you don’t have to be a billion-dollar company to start profiting from the SVOD monetization model. Companies like BJJFLIX, for example, use this model to generate revenue and reach the Jiu-Jitsu community and fans all over the world.
BJJFLIX launched its streaming service with FanHero in 2020, as a place to offer Brazilian Jiu-Jitsu classes, documentaries, podcasts and interviews.
This revenue model can be very reliable. It can grow your audience in a scalable way, always accumulating payments from current members while also acquiring new monthly users.
Regardless of your niche, if you provide high-quality content to your audience at an affordable price, you will be one step ahead on your way to establishing a reliable source of recurring revenue for your company.
TVOD - Transactional Video-On-Demand
Even if you’ve never heard of TVOD, you’re probably familiar with pay-per-view, right?
In this model, the user makes a direct transaction to gain access to a certain piece of content for a set period of time.
In comparison to SVOD, the TVOD model does not require users to sign up for a monthly subscription. Instead, they pay a one-time fee.
Pay-per-view payments can be directed to basically any content you produce, including anything from live sporting events to educational content. Online events are also a big vertical with pay-per-view. A good example is EventPlay, who have been utilizing FanHero’s technology for a few years to produce all their live events.
Depending on your strategy, this model can be highly profitable allowing you to make many sales in a single day or even a weekend.
AVOD - Advertising Video On-Demand
AVOD is a monetization model that is mostly associated with traditional TV where customers watch content for free but are shown ads during breaks in the content stream.
A Step Further
By creating your video-on-demand-platform you will be able to decide the best way to monetize your content and generate a new source of revenue.
Now that you are familiar with SVOD, TVOD and AVOD, and how each model works, it’s time to create your video-on-demand platform and monetize your audience.
We know it’s a lot to process, so we prepared a 7-day free trial for you to take full advantage of our platform and get familiar with our tools and features. We are certain that our technology will help your business break new ground.
Any questions? Leave your comment below or chat with a member of our team.