SaaS, OTT and Social Media – How This Combination Can Transform Your Business

What exactly is ott

The way people consume content has changed dramatically over the last two decades. Television was all we had at the start of the audiovisual era. Then there were VHS, DVDs, cable TV, and some internet videos that took hours to download.

With high-speed internet connections, you can now create and distribute high-quality content to your target audience. All of these recent changes have given rise to OTT services.

What is OTT?

OTT stands for “Over The Top,” and it refers to a service for distributing content over the internet, whether live or not. These services include: Sports, events, and music concerts are all broadcast live. Streaming includes videos, movies, music, podcasts and TV series. This service may seem strange at first glance, but I’m sure you’ve heard of some, such as:

● Netflix

● Spotify

● ESPN Plus

● Amazon Video

● Disney Plus

I believe it is now clear what the OTT service entails. Right, but why are so many businesses adhering to this model? Where are the benefits?

Benefits

Get Rid Of The Middleman

You can deliver your content directly to your audience using the OTT service, eliminating the need for intermediaries like Youtube, Twitch and Facebook.

Time Saving

You don’t have to wait for moderation from any platform when you have your own OTT. This way, you can deliver to your audience the real content they want, without feeling worried about censorship.

Your Channel, Your Brand

Using a good OTT service allows you to customize your platform with your visual identity and organize the content in the most efficient manner.

Business Intelligence

Tracking user activities and obtaining relevant data as feedback is decisive to always improve your content. This allows you to learn where the user came from, which video performs best, and how much time users spend on the platform, among other things.

Security Comes First

Your content and information are much safer with an OTT service because they are protected by a strong, honest, and established company.

If the content is hosted on free platforms, it is vulnerable to intrusion, downloads, and modification. With a professional OTT plan, your data will be protected to the fullest extent possible, relying on a team of specialists who value its security.

Create Your Own OTT Platform

Consider broadcasting your content directly to your audience, receiving monthly payments and having security and quality support.

Today, you can rely on high-quality services to help you customize your platform and scale your revenue.

You will have access to all of the benefits listed above.

What Exactly Is Saas?

Saas stands for Software as a Service. It’s a software distribution model in which a cloud provider hosts features and delivers them over the internet. Rather than doing all of the work to create a system with multiple features, this model entails hiring the software from a reputable company with expertise.

What are the Benefits of SaaS?

Everywhere, At Any Time

Because it is a completely online service, you will have access to your platform at all times and from any location.

So, What’s The Difference Between OTT and SAAS?

While OTT is the content distribution model you will provide to your audience, Saas is how you hire this service by paying a monthly fee to the software’s provider.

As a result, despite their differences, they are related in a concise and objective manner. But how is this market growing at such a fast pace? Is user online behavior interfering with growth? What is it that people find so appealing?

Social Media

Social media has a greater influence on younger generations who grew up in a technological world. They follow digital influencers on a daily basis and interact with one another.

Social Media model

As a result, recommendations from friends and influencers are extremely important when deciding what to watch and which service to subscribe to. That’s why it’s critical to have a few factors under your control in order to reach and retain users.

A Strong Online Presence

Establishing your brand on the internet is an important step toward gaining users’ trust, capturing their attention, and generating interest in following your content on a daily basis.

Relevant Content

As previously stated, internet users, particularly younger ones, are completely engrossed in the use of social media. We spend an average of 144 minutes, or two hours and twenty-four minutes, per day on social media.

https://www.broadbandsearch.net/blog/average-daily-time-on-social-media

For users, hearing about and admiring a company from the influencers they follow or friends, can be a deciding factor in deciding to subscribe to a streaming service.

Last but not least, people like and admire companies that show they care about their opinions.

Maintain a direct communication channel with your users and followers at all times, as this will increase their interest and trust in your brand.

The Market For Over-The-Top Services

Here is some data on the OTT market to help you see the huge potential:

1. The OTT market was worth $121.61 billion in 2019 and will grow to $1.039 trillion by 2027
https://www.alliedmarketresearch.com/over-the-top-services-market

2. Between April 2019 and April 2020, global OTT traffic increased by 198%.
https://www.uscreen.tv/blog/ott-statistics/

3. In the second quarter of 2020, 25% of TV time in USA homes was spent watching streamed content.
https://www.mediaplaynews.com/nielsen-25-of-u-s-homes-stream-video-on-the-tv/

4. 21% of women and 20% of men want to see more live streams of their favorite musicians.
https://www.uscreen.tv/blog/ott-statistics/

5. 5.7 million people live-streamed the Super Bowl in English in 2021, an increase of nearly 70% on the year before. (Sports Media Watch)
https://www.uscreen.tv/blog/ott-statistics/

6. 32% of Americans were interested in watching award ceremonies like the Oscars and Golden Globes as live streams rather than on TV, when asked in February 2020. (YouGov)
https://www.uscreen.tv/blog/ott-statistics/

What Should I Do Now?

We saw a lot in this article. We covered everything from changing the way you consume content, to generating revenue with your OTT platform. If you have any further questions, please leave them in the comments section or contact a member of our team.

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