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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Recent Stories

Making the Most of Your Metrics

With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?

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Own the Data of Your Brand and Your Audience (Or Someone Else Will)

There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.

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Analytics

Own your data. Know your audience. Understand your users.
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