Successful social media influencers frequently wear a lot of hats. They’re entertainers, educators, and CEOs all at the same time. In today’s day and age, those who want to stay competitive need to add another title to their resume: data scientist.
With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?
What if you could read your fans’ minds to find out what they wanted from a sports team?
There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.
In the social media world, content is king. 64% of people follow channels based on content and will leave if they lose interest. To keep followers engaged, influencers need to know what content appeals to their fanbase and what drives them away.
If you’re a YouTube content creator, knowing your audience is key for driving success. Knowing who your fans are, where they live, what they like, and how they engage with your video content on YouTube is vital for optimizing your videos for maximum impact and engagement.
