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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

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An ‘Adpocalypse’: Is Google Set to Overthrow Ads for YouTube Creators?

A while back, some major companies pulled their ad spend from YouTube and parent company Google amidst concerns that their ads were appearing alongside hate speech and other controversial content pieces. This boycott of the internet video hosting giant is ongoing, and Google’s Chief Business Officer, Phillipp Schindler, published a public reply in the Google Blog to the boycott which was picked up by numerous news outlets.

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Why Owning Content and User Data Are Both Crucial to Monetization

If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.

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