You did it! You landed a fantastic sponsorship deal that you’ve been after, but you had to offer more product callouts and promoted posts than you had wanted. Now you’re concerned that the message isn’t authentic to you or your brand.
If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.
For content creators on YouTube, getting a steady stream of new subscribers is crucial. Having more subscribers means having more people to catch your live streams & video posts, more income via ad revenue, and more influence in your space. An account with 3 million subscribers gets a lot more attention from major industry players than one that only has a few dozen subscribers.