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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Recent Stories

Don’t Let Third Parties Beat You To The Play

If you’re not owning the fan data of your sports team, you can be sure that someone else is profiting from your oversight. Social media sites and ticket sales platforms use every piece of your sports team data to drive profit- and so should you! Studying the digital footprint of your fans provides a world of insight into their behavior.

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Custom Mobile Apps: The Smart Celebrity’s Tool to Stay Relevant

Celebrities have a lot of competition these days. The battle for share of voice goes farther than “TV vs Film”. Now, celebs are vying for audiences with online personalities who can easily outcompete them in terms of hours of content. To stay relevant, even big name celebrities need to take a cue from online influencers and get connected to their fanbase. Social media helps, but the best way to connect is through a custom mobile app.

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Analytics

Own your data. Know your audience. Understand your users.
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