
How to build your company’s video subscription service
If you’re in the business of selling videos, whether they be movies, TV shows, educational videos, or any other type of video content, then you
If you’re in the business of selling videos, whether they be movies, TV shows, educational videos, or any other type of video content, then you
In-house influencers are becoming critical to the success of any company. With a deeper understanding of your products or services than an industry or outside
The way we consume online video content has changed a lot in recent years. Thanks to the ubiquity of smartphones and high-speed mobile data, we
In the age of information overload, getting your brand noticed is harder than ever. Businesses are finally realizing that online video brings more engagement than
Want to grab your audience’s attention and give your business the opportunity to present its products and services using the most engaging medium in this
Virtual events just might be the most powerful tool an influencer has in their arsenal.
Successful social media influencers frequently wear a lot of hats. They’re entertainers, educators, and CEOs all at the same time. In today’s day and age, those who want to stay competitive need to add another title to their resume: data scientist.
Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.
In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.
In the social media world, content is king. 64% of people follow channels based on content and will leave if they lose interest. To keep followers engaged, influencers need to know what content appeals to their fanbase and what drives them away.