How Influencers Can Run a Successful Virtual Event
Virtual events just might be the most powerful tool an influencer has in their arsenal.
5 de August de 2020
Virtual events just might be the most powerful tool an influencer has in their arsenal.
Successful social media influencers frequently wear a lot of hats. They’re entertainers, educators, and CEOs all at the same time. In today’s day and age, those who want to stay competitive need to add another title to their resume: data scientist.
Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.
In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.
In the social media world, content is king. 64% of people follow channels based on content and will leave if they lose interest. To keep followers engaged, influencers need to know what content appeals to their fanbase and what drives them away.
