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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

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Who’s Getting Rich On Social Media? Hint: It’s Not the Content Creators!

Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.

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Know Exactly Who Your Audience Is and Monetization Will Come

In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.

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Analytics

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