Social media is like the Wild West: strange, exciting, and full of opportunities for both vast wealth and unseen pitfalls. It’s risky to go alone. You need to partner with an expert who knows the business like you do.
While traditional social media is a great tool for building an audience and getting your name out there, it does have its limits. Popular digital influencers reach a point where social media is preventing them from further growing their brand’s footprint and monetizing their audience. Influencers are after more than traditional social media can offer and are seeking out different ways to expand their reach. A custom mobile app provides value that no single social media platform can match. Supplementing your social media presence with your own fan engagement app has several benefits to consider.
There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.
After establishing a fanbase, keeping your followers engaged becomes critical. It’s tricky, too, when all you have to work with are the tools social media can offer – the same tools every other channel has.
When social media was young, page traffic was held almost entirely in the hands of content creators. If activity dropped they knew they needed to fine-tune their message or change up the distribution strategy. Over the last several years, though, organic reach on social media has been dwindling across the board. Let’s take a look at how that happened and what creators can do to combat it.
Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.
Celebrities have a lot of competition these days. The battle for share of voice goes farther than “TV vs Film”. Now, celebs are vying for audiences with online personalities who can easily outcompete them in terms of hours of content. To stay relevant, even big name celebrities need to take a cue from online influencers and get connected to their fanbase. Social media helps, but the best way to connect is through a custom mobile app.
Influencers help shape entire industries through their posts on social media channels such as Facebook, Twitter, Pinterest, LinkedIn, and more. They can have millions of followers on their social media accounts, many of whom eagerly await the next bit of wisdom from their hero.