As technology improves, virtual events are maturing into an exciting alternative to live events.
Boosting engagement is arguably the most important thing creators can do to increase revenue. It’s the metric that matters to advertisers and sponsors, who want partners with an active fanbase. Live video is a highly effective way to improve fan engagement.
Now is a great time to be an online content creator. Streaming media is changing the face of video entertainment: people are turning to streaming video platforms instead of cable. Consumers are no longer willing to pay for hundreds of channels they don’t watch. They’d rather subscribe to on-demand programs like Netflix or watch free content on YouTube and Vimeo. 67% of Americans use a streaming service while only 61% still have home cable connected. The trend has some analysts predicting that cable TV as we know it is coming to an end.
Modern audiences continue to change as the technology they use becomes more and more capable. As little as 20 years ago, streaming video content over the internet was considered time-consuming and difficult. But, as technology improved, video streaming started to become faster and easier to do with higher-quality content.