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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

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Why Owning Content and User Data Are Both Crucial to Monetization

If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.

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Analytics

Own your data. Know your audience. Understand your users.
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