Vodcast – The Next Step for Podcasters

Video has become the most consumed and engaging format thanks to the internet and improved broadcasting technologies.

Just look at the numbers of any Instagram account, and you will see that people are much more interested in this type of content than in photos or audio.

Whether you are a company, a content creator, or a user, it is easy to see that the numbers of likes, shares, and comments is much higher for video content.

Within this format, there are types such as live streams, recorded content, on-demand, and much more. You most likely have an account on at least one streaming platform like Netflix, Disney+, or Amazon Prime Video.

The Rise of Video Podcast

These platforms are perfect for entertaining, with huge galleries and exclusive productions. The main proof is that, over the last decade, we have seen a streaming war, in which media companies and major television networks have migrated to this market and are competing for users’ attention and monthly budget.

But videos are not just a source of entertainment. They can be used by companies of all niches, whether it is to talk about a product, answer questions or teach something.

And with the great success of online videos, other formats, such as podcasts, are merging with video to suit the market and reach more people.

It’s not the first time in history that other content formats have merged with video to become bigger and more reachable. From the 80’s on, music started being mixed with video to produce clips and bring the visual aspect to an audio format, blowing everyone’s minds with wonderful stories people were eager to see.

The same is happening now with podcasts, which were born as an audio format in which a person can talk about a certain topic or receive a guest to interview or discuss issues or major events.

When podcasts first emerged, content was delivered in audio, and it stayed that way for a long time. But recently, the public’s interest in video podcasts has become more clear and even required.

Take the Joe Rogan Experience, for example. This highly successful program reaches thousands of viewers, in addition to the YouTube channel viewership, with clips from the program and highlights from each episode.

Today we will discuss the vodcast phenomenon, its context, and types. If you already own a podcast, plan to create one, or just enjoy the format, this article is for you.

What is it?

As I mentioned above, to suit the market and reach more users, some formats are merging with video to become something new. This is the case with vodcast.

Vodcast (or video podcast) is a video broadcast of a podcast, either recorded or in real-time. With the growing number of podcasts adopting this model, this nomenclature was created to distinguish video podcasts from traditional ones.

Styles

There are different types of vodcast, and each one should help you reach a specific goal and audience. For example, some styles can be used by people who are just starting out and still don’t have a big structure or team.

Podcast and Vodcast style

Other styles allow you to explore the format’s full potential and make it as professional as possible.

1. Live Streaming

This is the most popular vodcast format today, and it has great advantages. One of the most important is real-time interaction with the audience, since people can send questions, give feedback, and even pay for super chats.

2. Video on Demand

Another way to deliver content is to record and edit it as you see fit. For example, you can have your own platform (like a vodcast Netflix) and host your content, allowing you to monetize your content with ads (AVOD) or subscriptions (SVOD).

Imagine a large gallery of content organized by date or subject, with users watching without limits.

3. animation

Some vodcasters starting their career use this feature, where animation is displayed instead of the show’s host.

There are even websites with free animations and videos for you to use with your content.

It’s important to remember that you don’t have to limit yourself to just one style.

For example, you can stream the vodcast live and then put the full video on your VOD platform. If this sounds like the solution for you, we can help. Click here!

Why Are Vodcasts So Successful?

So, what’s the secret to the success of vodcasts, and why does YouTube deliver this type of content so well?

This content format pioneered the practice of having a guest who stays for several hours with an interviewer. Let’s use Joe Rogan as an example once more. In 2018, the program’s guest was Elon Musk, who has millions of fans worldwide. This episode lasted over two hours, providing an opportunity to delve into subjects for much longer. This was unlike traditional interview shows, where the guest usually stays for 30 minutes or less.

Elon Musk and Joe Rogan in a Vodcast


In addition to being gold for fans, due to their long duration, vodcasts are an excellent opportunity for companies to invest in advertising and even sponsor entire episodes with specific guests.

Another secret to success is the creation of clips with the most important and interesting moments of each conversation. If you go to the Joe Rogan Experience YouTube channel, you will see short videos of each conversation. This strategy effectively delivers content pills to the audience, enticing them to watch the whole episode.

There is also a part of the audience that only watches these clips and not the entire episode. Don’t think of this is a disadvantage, though. It is still a way to reach people who want to know about a subject or guest but are not willing to watch the show for hours.

And, of course, if there’s one thing the YouTube algorithm loves, it’s watch time. So, if a type of content can keep the user within the platform, YouTube will undoubtedly recommend it more and more.

Whether podcast or vodcast, this content format is conquering more and more people, and the market already has its eye on the format.

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