What are VOD and OTT?

It’s no surprise that the way content reaches us has changed dramatically in the past 20 years.

Today, you no longer need to memorize the weekly schedule of television programs to watch a show you like. Instead, you can just log in your Netflix, Amazon Prime Video, or Disney Plus account to watch it anytime, wherever you are.

Streaming Platforms examples

If live streaming is your cup of tea, you can simply go to YouTube or Twitch to watch your favorite streamers in real-time, and even contribute with donations to support them.

If at least one of the above sounds familiar, you’ve been using OTT and VOD without even realizing it. We are going to discuss these two concepts in this brief article.


What is VOD?

VOD is a method of delivering free or paid video content – such as movies, series, classes, podcasts, sports, and more – in which the user can access the library anytime they want using an internet-connected device.


This format has grown in popularity because it gives users complete control over what they watch and allows them to do so whenever they want. HBO, Disney, and Hulu launched their services to cash in on this trend and ensure a steady stream of video-on-demand customers.

The library of VOD platforms works like a menu in a restaurant, where the customer has access to three main advantages.


a) Many Options: When compared to broadcast TV, VOD services provide a vast library of content, and you can browse different categories to find what you want to watch.

b) Easy Access: In addition to having the option of selecting what to watch from a variety of options, users can do so with no worries about dates or schedules.

c) Devices: Another point that makes VOD even more attractive is that it can be accessed on more and more devices. Though previously video content was exclusive to TV, with VOD, users can also watch videos on laptops, smartphones, smart TVs and tablets.


So we’ve clarified what VOD is, but what are SVOD, TVOD and AVOD? Don’t worry, stay with us and you’ll see that it’s simpler than it looks.

When it comes to video on demand, the three terms mentioned above represent the different business models for generating revenue.


SVOD

Subscription Video On Demand is the model where a business or content creator generates revenue through membership subscriptions. Members will pay a monthly or yearly fee to access the video library.

Example: Netflix and BJJFlix


TVOD

Transactional Video On Demand can be better understood when we think of pay-per-view. The user pays a one-time fee to gain access to a specific piece of content for a limited time.

Example: Sporting event and Flamengo Video Platform


AVOD

Advertising Video On Demand works by inserting ads within the content.

Example: YouTube and EventPlay


Simply and objectively, these are the business models for VOD. However, if you want to learn more about these models and how to use each of them to monetize your content, check out this blog post 


What is OTT?

Over-the-Top (OTT) refers to applications that deliver content over the internet, whether live or on-demand.

This includes services like Disney+, which offers a library of content to watch, as well as live streaming of a sporting event.

The benefits of OTT are great for users, but they’re even better if you’re a content creator who wants to build your own platform.

What is OTT

a) You’re in control: With your own OTT platform, you won’t have to rely on intermediaries like YouTube, Twitch, or Facebook.

b) Your brand, your content: You can personalize your platform with your branding and organize the content however you want.

c) More members: With your own platform, you can create packages and services tailored to your target audience, using the models (SVOD, TVOD, and AVOD).


Are VOD and OTT the same?

No. I know at first glance they might look the same, so let’s clarify.

VOD is a system that allows the user to access content whenever they want, and OTT is the content distribution model that uses the internet instead of cable or satellite.

Understanding these concepts is important if you want to turn your content into revenue through your own platform, because that way you can decide the best way to serve your audience while profiting from it.


Going beyond

As we stated previously in this article, the way people consume content has changed dramatically. Convenience and accessibility are critical to user satisfaction, which is why businesses and content creators are embracing concepts like VOD and OTT.

If you want to learn more about monetizing your video content, you can also read our article on the best platforms to make money from your content.

If you have any questions, leave them in the comments below. We will get back to you as soon as we can, or contact us clicking here

share
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Related Posts

Analytics

Own your data. Know your audience. Understand your users.
Coming soon