How Live Streaming is Changing the Enterprise Industry

In the past, live video content has been too expensive and awkward to be a practical choice for enterprise.

Now, with more video-friendly mobile devices in the hands of employees, live streaming has become a transformative force in the business world.

Maturing Technology

Enterprise has long favored video content for training and connection purposes, but until recently live streaming remained out of reach.

It was too expensive and labor-intensive to set up, and there were no common central platforms for secure live streaming. Even international companies ran into technical problems.

Modern technology has erased many of those technical problems. For one thing, mobile has matured into a viable option for live streaming.

Network availability is growing all the time, and in most developed areas it’s possible to watch real-time video without disruptive issues.

For another, hardware is significantly better these days.

The average laptop is optimized for video thanks to the popularity of streaming services, and employees are highly likely to have video-friendly mobile devices like smartphones and tablets.

This removes the need to gather employees at some central location with a screen.

There are also secure streaming platforms aimed at the enterprise industry now. Instead of risking sensitive information on YouTube, companies can have a secure internal connection that’s as easy to use as a phone call.

Team members can be invited with an email and join with a single click.

The situation has improved so much, in fact, that more than 80% of those who work in corporate enterprise use streaming media in a work context.

What Live Streaming Offers Enterprise

Live streaming is a powerful engagement tool for enterprises.

Team members can sign in from wherever they are, whether they’re at their desk or working from home.

Those traveling can even join from the road. This maximizes the number of employees who have the opportunity to participate.

More importantly, the format itself encourages active listening. People these days are culturally geared towards live video and interactive experiences.

Employees respond to the idea that they are part of the live stream, with the chance to ask questions and help shape the discussion.

Two-way communication leads into another enterprise benefit: team-building. Live streaming connects employees from different departments and based in distant locations.

Besides improving the quality of work through collaborative thinking, this exchange of ideas creates a sense of internal community and keeps executives in touch with the needs of their team.

Strong internal teams do more than make work life easier.

They also lower employee turnover. 77% of employees rate culture as a major consideration for choosing and staying with a company.

Consistency is a major strength of live streaming. Leaders can put out the same message to all employees regardless of location.

If someone asks a question, everyone hears the answer. It puts everyone on the same page, preventing misunderstandings that can happen when directions are passed through emails.

Finally, live streaming is highly cost-effective. It delivers a higher return on investment than either the old “group video seminars” or personal meetings.

Live streams don’t need to be maintained to stay current, like recorded video, and don’t have the site overhead associated with physical gatherings.

A company can maximize their budget by saving physical meetings for those times when hands-on contact is truly necessary and shifting the rest of their group conversations online.

What Live-Streaming Means For The Future of Enterprises

Live streaming has the power to change the way we do business forever.

It leads to better trained teams across the board, more globally-consistent companies, and higher employee satisfaction. All of this comes with the bonus of lower operating expenses.

Of course, those benefits can only be realized with a secure, stable live streaming service.

FanHero can set up a single live streamed event or create an enterprise-friendly platform for dynamic live-streamed events. Contact us to explore your options!


Related Posts

How Branded Content Can Change Your Online Influencer Community

When most people talk about branding in a marketing context, their first thought is often of some big business that almost everyone knows, such as a major fast food chain or entertainment network. However, maintaining a brand isn’t just for big companies—it’s something that influencers on social media need to keep in mind as well.

Read more