Blog

Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Blog

Master community building, content creation, and monetization with
expert insights on the latest in tech, live streaming, VOD, and more.

Master community building, content creation, and monetization with expert insights on the latest in tech, live streaming, VOD, and more.

Own the Data of Your Brand and Your Audience (Or Someone Else Will)

There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.

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