Own the Data of Your Brand and Your Audience (Or Someone Else Will)
There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.
September 21, 2017
