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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Blog

Master community building, content creation, and monetization with
expert insights on the latest in tech, live streaming, VOD, and more.

Master community building, content creation, and monetization with expert insights on the latest in tech, live streaming, VOD, and more.

Who’s Getting Rich On Social Media? Hint: It’s Not the Content Creators!

Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.

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