On February 15, the NFL announced that the 2022 Super Bowl had broken the previous five-year viewership record. More than 112 million people were watching at the same time.
This number demonstrates the power of Live Streaming, which can be accessed by people all over the world via the internet.
Football, boxing, baseball, and soccer, to name a few, are all popular sports around the world, each with their own set of rules. However, they all have one thing in common: people are willing to pay to watch sports. It could be a one-time fee for an event, a monthly fee for off-season content, or companies willing to pay to have their brands advertised during events.
Today, it is nearly mandatory for sports clubs to have their own platform, whether to broadcast games or to promote a community. Sports fans have an emotional connection to their teams, and being close to the team and interacting with other fans is essential for keeping an engaged community.
Thanks to technology and fast internet connections, any sports club can have its own platform to connect with the audience and create a new revenue stream.
OTT (over the top) refers to the transmission of content via the internet rather than cable or satellite. Having a platform for your club is a great way to stay ahead of the competition and provide your fans with the best sports content.
Flamengo, one of the world’s biggest soccer clubs, recognized the fans’ passion for the sport and decided to give back by launching FLA TV+, a platform where all fans can go to stay up to date on everything related to their favorite team.
The first step is choosing the right partner to build your platform. Flamengo, for example, chose Brado to take care of it, and today it has thousands of subscribers on its platform.
Having the right features and tools will ensure that you can deliver the best content to your fans while also creating a reliable source of revenue powered by people who are passionate about your content.
By creating your own platform with FanHero, you will get more options for distributing and monetizing your content. Allow me to share a few of them.
Watching the games live is extremely important for sports fans, and on your platform you can broadcast games, practices, and commentary.
Full Match On Demand
For fans who were unable to watch the games live, you can create a content area where the matches can be uploaded, allowing the user to watch any match at any time via an internet-enabled device.
It is possible to create an exclusive content category containing the best moments from each game. The user can return to this page as many times as they want to review their favorite bits.
The biggest advantage of the sports industry is that its users are more than spectators; they are passionate fans. A survey found that 63% of sports fans are willing to pay for OTT content, and 56% of those people prefer to pay for a service of online broadcasting instead of traditional TV.
When it comes to monetization models, sports platforms can use any one they want. Online video content can be monetized in three ways: SVOD, TVOD, and AVOD.
This article will teach you everything you need to know about How To Monetize Your Video Content, but I’ll explain briefly here.
Subscription Video On Demand is a model where a business or content creator generates revenue through membership subscriptions. Members will pay a monthly or yearly fee to access the video library.
Transactional Video On Demand can be better understood when we think of pay-per-view. The user pays a one-time fee to gain access to a specific piece of content for a limited time.
Example: Sporting event
Advertising Video On Demand works by inserting ads within the content.
All of these models can be used in your strategy as a sports company. You can have monthly or annual subscribers who pay to access your content library (SVOD), sell tickets for games or events (TVOD), and allow other companies to pay to appear in your live content breaks (AVOD).
Of course, you must define this strategy, but few industries allow you to generate revenue in all three ways.
Community and Stats
Last but not least, fostering a community is a great opportunity to keep your audience interested. You can use your own platform and social networks to stay in touch with your fans.
After reviewing this information, you should already feel more confident about having a video platform for your team or league, so I’ll share some statistics with you to show the market’s potential.
Super Bowl LVI averages audience of 112.3 million viewers, is most-watched show in five years
80% of sport viewers use a computer or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.
60%+ growth in watch time of sports interview videos on YouTube
90%+ growth in searches for football highlight videos on YouTube
80% of women describe themselves as sports fans.
63% of sports fans are willing to pay for OTT content, and 56% of those people prefer to pay for an online streaming service over traditional TV.
The Future Of Sports
Online content and live streaming are already a reality, and they are growing in parallel with internet usage. You can follow Flamengo’s example and create your own platform.
Start your 7-Day Free-Trial now to learn about the tools and features your business needs, or schedule a call with a member of our team.
The advancement of technology and the use of the internet have completely changed the way people interact, consume content, and have fun. However, this change also extends to the business world, improving money savings and agility in solving problems.
In offices all over the world, professionals use outsourced systems in their daily lives, which include everything from video editing programs to CRMs, internal communication, and much more.
With most of these services, the companies that use them don’t necessarily buy them once to install them on certain devices. This would limit access for employers.
Instead, the software required to run the business is accessed remotely via a login and password and can be accessed from any device with an internet connection.
This software access (services, products, and infrastructure) is classified as SaaS, IaaS, and PaaS, and can be accessed through Cloud Computing.
All of these acronyms may sound confusing at first, but stay with me to learn what they all mean and how these concepts are more common in your day-to-day life than you might think.
Before I explain SaaS, IaaS, and PaaS, let me first explain Cloud Computing, which is the technology at the heart of everything.
What Is Cloud Computing?
Cloud computing is a method of hosting and distributing software over the internet. This technology assumes that the user (individual or company) does not require the system itself, but rather the benefits it provides.
The user can access various software through Cloud Computing, and all they need is a device with internet access, eliminating the need to download or install programs that are only available on one device.
The main advantages are cost savings for the user, who only pays for what he needs, and agility, because all access is done remotely.
Cloud computing is responsible for the existence of concepts such as SaaS, IaaS, and PaaS, which are the focus of this article. But what are these terms, and how do they affect people’s and businesses’ daily lives?
Quoting our own article: Software as a Service (SaaS) is a software distribution model in which a cloud provider hosts features and delivers them over the internet as a service.
There are many famous companies using the SaaS model, and a great example is Netflix.
Thinking about Netflix is a great way to understand SaaS. You don’t have to pay a high price for physical media when you want to watch a movie because you already pay a monthly fee for your account, which grants you access to their entire catalog.
It is very common for SaaS companies to charge for services with monthly fees or annual packages, which allows them to offer their software to a large number of users at a low cost.
Here are some examples of companies that use SaaS as a business model:
Infrastructure as a Service (IaaS) is when a user contracts infrastructure services remotely rather than purchasing hardware. Memory, storage, routers, and servers are a few examples.
In the IaaS model, the user has access to the infrastructure without incurring high costs for expensive devices such as servers.
One of the most significant advantages is that you can customize the hiring of infrastructure to your monthly requirements. With this model, you can hire a server capacity that can be increased as needed, in an agile and remote manner.
Some companies that work on IaaS Model:
Platform as a Service (PaaS) refers to the hiring of a platform to create, modify, and optimize software and applications. Instead of investing in in-house resources, simply hire this service and your IT team will have access to a fully functional internet-based environment.
A major benefit of this model is the customization of features. Your development team has access to a complete environment, which allows them to add or modify features according to their needs.
Furthermore, because it is remote access, your developers can work from home without interfering with access to necessary resources.
Some companies that operate on PaaS model include:
What Works Best For You?
Understanding these models is critical to knowing exactly what your business requires, saving money, and reducing implementation time.
Hopefully, you are now better acquainted with the different models and which would work best for you as a user or as part of your business solution.
Have you used or are you familiar with these models? Perhaps this article has given you new ideas on how to improve your business. I’d love to know.
Tell me about your project in the comments, or chat with a member of our team!
The video content era has arrived, and many content creators are using this medium to connect with their audience. Imagine how interesting live streams can be to your business, once recorded videos already produce excellent results.
Making live content has captured the attention of users, and an increasing number of fans want to get closer to their idols and consume their content.
Unlike recorded videos, where you can structure a script, record the content, correct and edit, everything is more natural and spontaneous during a live performance. People love live content, whether it’s an auction broadcast, a music concert, a League of Legends championship, or the Super Bowl finals, and audience feedback is immediate through chat or comments.
However, going live entails more than simply turning on the camera and starting to stream. You must keep in mind that the quality of content and transmission are critical success factors.
Imagine your best content, something really relevant to your audience. If the broadcast quality is bad and full of interruptions, you are not reaching your full potential. Users will not tolerate more than 90 seconds of a bad stream, and this is where tools and features that ensure your content is delivered in the best possible way come in handy.
Today, I’m going to share the best features for creating a high-quality live stream that will leave your audience wanting more.
In another article, I discussed the top 4 video platforms. Today, my goal is to demonstrate FanHero’s features and why they are the best for a high-quality live stream.
FanHero provides a space for you to manage your content before going live. You can customize your own channel and schedule live streams with FH Studio, allowing you to immerse your audience in your own world.
You can stream your lives directly to other platforms using ours. You have the option of streaming to YouTube, Twitch, Facebook, LinkedIn, and Twitter.
FanHero allows you to broadcast to major market platforms from our own, ensuring greater quality and stability in your lives.
Creating a community is a high-value, game-changing business strategy. Interacting with users, posting photos and quizzes, and creating a strong bond behind the scenes turns followers into true fans.
This feature has the potential to make a small event into a large one. For example, a special class hosted by an educational organization where a highly relevant speaker can address thousands of people without being limited by the physical space of a traditional auditorium.
Consider a paid lecture that, instead of 200, 300, or even 500 viewers, can reach an unlimited number of people, which is great for the company’s revenue and impacts the lives of an increasing number of students.
TVOD - Pay-Per-View
It’s true that when it comes to live streaming content, quality is everything. However, it is critical that you, as a content creator, be compensated for your efforts.
Our platform provides monetization via TVOD (transactional video on demand), also known as pay-per-view, to assist you in this process and increase your revenue.
This model allows you to create and sell tickets for an exclusive event, generating a spike in revenue for your company.
Among the monetization models, when it comes to VOD (SVOD, AVOD and TVOD) this one has the most potential to make money in a single day.
The Best For You
I could go on and on about how amazing our features and tools are, how they can transform the way you do live streams and that the quality is unquestionable. It really is on another level.
But, rather than writing a text of countless pages explaining every detail, I believe you should try our platform and see for yourself that I am serious when I say that FanHero is the best option for you.
Begin your 7-day free trial and start streaming and monetizing your content. Yes, you can start earning money even during the trial period.
If you have any questions, you can also click here to speak with a member of our team.
Real-time content is growing by leaps and bounds. You can find all kinds of live content online, from football teams, educational organizations, influencers, and gamers.
Companies and content creators have realized that a live stream is an excellent tool, generating more engagement and being watched more and more around the world.
Maybe you’re still wondering if going live is right for you and if the results will be worth it.
Today, I’ve compiled 20 live streaming statistics – the ones that really matter – to help you better understand this phenomenon and determine how you can benefit from it.
1. The online live streaming industry has grown 99% between April 2019 and April 2020.
2. The live streaming market will be worth over $247 billion by 2027.
3. 47% of live streaming video viewers worldwide are watching more live videos than a year ago.
4. 68% of American adults say they at least occasionally get news from social media.
5. 63% of sports fans are interested in paying for an all-sports over-the-top channel.
6. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer.
7. 82% of Twitch users say sponsorships are good for the gaming industry.
8. 35% of marketers use live video.
9. Facebook live videos produce 6x the interactions as regular videos.
10. 67% of viewers are more likely to buy a ticket to a similar concert or event after watching a live video of an event.
11. 67% of viewers say the quality is the most important factor when watching a live stream.
12. Millennials are the largest group of consumers of live content. 63% of people ages 18-34 are watching live-streaming content regularly.
13. 90% of people watch videos over the internet.
14. Video marketers use video content to reduce the necessity of support calls. There are reports that support calls have been reduced by 43% thanks to videos.
15. 89% of people worldwide use streaming services to listen to music.
16. The watch time of live streams grew by 250% in 2020.
17. 54% of consumers prefer to see video content by the brands they follow.
18. Live videos get 27% more minutes of watch time than on-demand content.
19. PC users generate the longest live streaming view time.
20. Facebook live search increased by 330%.
Free trials are frequently associated with online services like software, online courses, and exclusive content. However, the concept of “trying before you buy” was commonplace long before the internet’s popularity.
You’ve probably tried a new product that offered a tasting at the supermarket, or you’ve tried on an outfit in the store to see if it fits before purchasing it.
These “free trials” we find in our daily lives allow us to get a feel for the quality of the product we want and check if it meets our needs before we pay for it.
Today, we will discuss this strategy for online content businesses and how it can help you generate more customers and streamline your sales process.
What is a Free Trial?
It is a business strategy that allows a potential customer to try out a product or service before buying it.
When it comes to online services or products, a free trial allows the user to access the service or product for free, for a limited time or capacity. However, there are two models within this concept.
- When you offer a product or service for a limited time, you do not limit the features the user can access, allowing them to enjoy the tools to their full potential. The goal here is to show the user the maximum quality of your product and how it can benefit him, but only for a limited time, to persuade them to get the paid version if they want to keep access.
- The Limited-Capability model is one in which you offer certain features to the user but do not specify a time frame. The goal of this model is to entice the user’s interest in upgrading and paying for a service that provides the features they require but cannot find in the free trial.
Do an analysis of your business to decide which of these models best fits your strategy. But, regardless of your choice, the free trial is a strategy with several benefits. Let’s take a look at the main ones.
1. More Leads
The first benefit of a free trial is increasing your lead base. Basically, you attract more people to your business because what you offer is a win-win for both. The user does not need to pay anything to access the features, but it is important that they leave their email and join your marketing funnel.
In other words, even if the user does not become your customer at the end of the free trial, you still have their email, giving you the opportunity to send newsletters, updates and even discount coupons if applicable.
The more people use your product, the more feedback you can get. When a user tries your product, if they encounter any problems or difficulties they will probably contact your support team for help.
This allows you to gather information about what to improve in your product and even create an FAQ based on the feedback you receive.
3. Makes it Easier to Convince Users to Buy
To demonstrate this point, I’ll create two scenarios and let you decide which one sounds more appealing.
Let’s say I want to sell you a car right now, without you seeing it. You don’t know what color it is, what model it is, or if it works properly. You would probably decline my offer and look elsewhere, right?
But in another scenario, let’s say I have the exact car you want to buy. So I show you the inside of the car, you check the paintwork, and its engine runs smoothly. In addition, I let you keep it for a week without any commitment, so you can use it in your day-to-day, drive to work and see if it looks good in your garage.
I bet you would now be much more willing to buy this car.
The same is true when you offer a free trial for your product or service. The user already needs a solution – that’s why they found your company – and they have the opportunity to test whether the features and benefits you offer are in line with their needs before investing money in it.
4. Straight To The Point
It makes no difference how fantastic your product or service is if you don’t prove it. Showing and proving something is always more effective than simply stating it. The purpose of the free trial is to demonstrate to the user that what you say about your product or service is true.
You can create articles, advertisements, Instagram posts, and videos, but the experience of getting to know your product in a practical way will always be more effective because it is a direct contact between the product and the user.
+ Bonus - Great Product, Great Sales
Following the logic of the previous topic, a high-quality product or service sells itself with the free trial strategy.
It’s as if your product does all of the work to convince the user to become a customer.
So, regardless of the strategy, remember that a good and updated product is the most effective marketing there is.
And what about you? What is your product? Have you used the free trial strategy before, or will you start now? Please let us know in the comments, and feel free to take advantage of our 7-day free trial.
Click here if you have any questions for us.
Being a content creator entails much more than simply producing high-quality videos. This job is all about connecting with people and giving them what they want to see, while also contributing to their lives, whether by teaching them something or simply entertaining them.
It may be hard to believe, but there are many influencers who, despite having a large and engaged audience, still cannot make a living with their content.
It seems unfair for someone who works hard and delivers content that improves people’s lives but doesn’t get paid for it.
So that doesn’t happen to you, today I’m going to show you some quick and easy ways to monetize your content on your own platform and convert your viewers into customers.
The 3 Goals
Before we get into how to monetize your content as an influencer, there are a few things you should know.
I like to think of social media as a platform for showcasing your content, where you can show it to thousands of people and build a loyal audience that follows your content on a daily basis.
TikTok is a platform with millions of viewers, but do you know how many people are actually making a living out of it?
When you decided to work on the internet, it’s likely you had three goals in mind:
1- Do what you enjoy, every day.
2- Create content that benefits people’s lives in some way.
3- Make a living doing what you enjoy while impacting your audience in a positive way.
Most influencers can achieve the first two goals on their own by working hard and creating audience-relevant content. However, some of them struggle with the third goal.
My Own Video Content Platform?
Short answer, YES.
But follow along with me to find out how it is simpler and more profitable than it appears.
Assume you have 100,000 followers on social media. These people follow you on a daily basis and enjoy your content, and let’s say only 1% of your audience is willing to pay for exclusive content. Keep this in mind.
Continuing along this line of thought, imagine you created your own platform to sell exclusive content, charging a monthly fee of $20. Assuming 1000 members (1% of the audience in this example) each pay $20 per month, you would earn $20,000 per month. Sounds good, doesn’t it?
Of course, these figures will vary depending on the nature of your business and the niches you are targeting, but in general, this is how paid content works.
Building your platform with FanHero is an excellent way to sell content to your audience, establishing a reliable stream of recurring revenue.
1. A Great Platform
Choosing the right partner is the first step to monetizing your content as an influencer. It makes a big difference to be able to rely on a partner that can provide you with the necessary tools and features for you to have an attractive and, above all, secure platform.
Fanhero handles all of the maintenance, features, infrastructure, security, categories, and user payments, so that you can focus on providing the best experience for your viewers.
You can take advantage of our 7-day free trial to become acquainted with the tools and see how we can take your content to the next level.
2. Define Your Monetization Model
After you’ve chosen the right partner to build your platform, you’ll need to decide how you’ll monetize it.
As you may know, selling video content online is known as Video On Demand (VOD). With this option, there are 3 ways you can monetize content: SVOD (subscription video on demand), TVOD (transaction video on demand), and AVOD (ad-based video on demand).
SVOD: Users gain access to your full content by paying a monthly fee or an annual package.
TVOD: Commonly known as pay-per-view, users can pay a one-time fee (direct transaction) so they can have access to a single piece of content or event.
AVOD: In this model, users don’t pay for your content. Instead, other companies pay to insert advertising, whether it is during breaks (in the case of live streams) or before and after your video.
This step is extremely important, as this is where your revenue will come from. Depending on your strategy you can use one of these models to generate revenue or use them all simultaneously. This should be based on your strategy, and you can change as you grow.
This article will teach you everything you need to know about video monetization.
3. Offer Premium Content
The third step should be the simplest for you because you already create free content. In this step, you must create high-quality premium content that entices the user to pay for it.
Consider creating exclusive content, such as more in-depth classes on a topic you already talk about, moments from your daily life that viewers may find interesting, or the creation process of your videos.
There are many possibilities to explore and create content for your audience to keep them interested in continuing to pay (if you opt for subscriptions) or entice them to buy a one-time event with pay-per-view.
4. Set The Prices
Now that your platform is ready and your videos have been uploaded, it’s time to price your content. You must set the price of the monthly fee, annual package, and individual event value depending on the monetization model you have chosen. With Fanhero you are able to set prices for different regions to stay competitive.
5. Make Sales
Now that you have everything in place, it’s time to sell your content, convert your viewers into customers, and reach out to new users. It is important to develop a content strategy that speaks directly to your audience, understands their persona, and reaches them through the medium they use.
I know it’s a lot, and it may appear difficult, but don’t worry, we have an article with 4 Steps To Creating Your Content Strategy that will teach you how to reach more users and have a solid marketing strategy in an objective and simple way.
A great way to show your audience the quality of your paid content is by offering a free trial. That way the user can access your best content and understand what they are paying for even before buying.
This strategy works extremely well, as it shows to the user that you believe in your content so much that you will let them watch it for free before deciding to buy.
We even use this strategy at FanHero because we are so confident that the user will be pleased with our product that we are willing to grant free access for 7 days.
Want to know what the best part is? During FanHero’s free trial period, you can sell your content and start earning money right away.
Now that you know it’s possible to do what you love while monetizing it, it’s time to create your own platform and monetize your business.
Get your idea off the ground and convert your viewers into customers.
Remember the three goals? Working with what you love, making a difference in people’s lives, and earning money. Well, we can help you with number three.
Please leave a comment below or contact a member of our team by clicking here:
P. S. Don’t forget that you can try our platform free for 7 days, so try it now and start creating and distributing content while getting paid for it.
NFTs have grown to enormous proportions in terms of popularity, moving billions of dollars annually.
Perhaps you’ve noticed that some celebrities are buying NFTs for thousands, if not millions of dollars, and the product they receive is an illustration’s certificate of ownership, for example.
These assets have an impact on several markets, particularly art and investments, as it recovers the scarcity and uniqueness of works that are shared for free on the internet.
But what exactly is an NFT, and why is it so important to understand this phenomenon that is changing the way people invest and collect?
What are NFTs?
NFTs are digital assets that represent unique real-world products such as artwork, music (and ringtones), photographs and videos. Non-Fungible Tokens (NFTs) generate the feeling of scarcity and ownership, where none – under any circumstances – can be equal to another.
Consider Leonardo Da Vinci’s painting of the Mona Lisa. This masterpiece is available in thousands of physical and digital copies around the world, and anyone with a cell phone can access it. The original work, however, is in the Louvre, and despite the fact that it can be viewed digitally on a smartphone screen, the work receives millions of visitors each year.
With due proportions, this is how an NFT works. Although anyone can print and reproduce the image, only one person owns the original with an authentic, blockchain-protected certificate, ensuring that that one-of-a-kind piece cannot be duplicated under any circumstances.
Examples of NFTs
1. Art – This is the most common type of NFT, and it includes photographs, videos, gifs, and other forms of artwork.
2. Music – A person can now purchase a song, and even if it is played on other devices, the owner retains ownership of the copyright. Ringtones are also included in this category.
3. In-Game Items – The world of digital games is an ocean of opportunities for this market, and it is possible to sell NFTs of items, skins, characters, voices and so on.
4. Memes – Yes, you read that correctly. Even memes can be turned into NFTs. A famous example is Nyan Cat, a 2011 meme in gif form that was sold for $590,000 worth of cryptocurrency in 2021.
5. Trading Cards – Another type of NFT that is gaining popularity among collectors is trading cards. It is possible to find everything from art cards created by a specific artist to MLB-licensed sports cards.
Okay, maybe you’re interested in this market, but where and how can you safely buy and sell NFTs?
7 Best NFT Marketplaces
Certain conditions must be met before purchasing, creating, or selling an NFT:
- Create a digital wallet to store cryptocurrencies and NFTs
- Buy some cryptocurrency, which are coins used to buy NFTs
After that, you’ll be able to access marketplaces and trade NFTs of all kinds.
NFTs have grown in popularity year after year since its inception in 2014. And here are some statistics about this market that you might find interesting:
Twitter co-founder Jack Dorsey sold his first ever tweet as an NFT for more than $2.9 million.
he most valuable NFT is worth more than $69 million.
An estimated 250,000 people trade NFTs each month on OpenSea.
23% of millennials in the US collect NFTs.
Nearly $41 billion worth of crypto was spent on the NFT marketplaces in 2021.
Is It For You?
Well, NFTs have been on the market for over seven years, and without realizing it, they’ve taken on a huge proportion. Because they are collectible and exclusive, they mess with the vanity of being the only person to own a certain item, and that’s how people, companies and creators are increasing their collections or profiting in this market.
But what about you? Were you interested in starting your own collection or in producing some NFTs? Do you think this market could be a good investment for you?
I would love to know your opinion. Leave it here in the comments.
The internet has changed the way people consume content, whether for entertainment, work, or to learn a new skill or hobby. This shift has given rise to new businesses and opportunities for people and businesses to create relevant content and reach an increasingly interested audience.
The educational market is one that has benefited the most from these changes, especially with today’s tools that make students’ and teachers’ lives easier. Online training for professionals, for example, is in high demand.
According to a survey, approximately 40% of all Fortune 500 companies use online learning for training.
So, if you’ve been considering creating your own educational platform, now is the time. We understand that starting and running a business is not an easy task, and that’s why we will show you everything you need to know to get your educational platform up and running ASAP.
What Is An Educational Video Platform (e-Learning)?
Basically, it is an online platform where its core is to teach its users about a specific subject.
Assume you own a language school. With your own educational platform, you can sell individual classes to students, offer packages for various levels, and deliver high-quality content for a fixed monthly fee.
Location: With your online platform you can reach students from anywhere, even if they live in another city or country.
Time Flexibility: This is another advantage of eLearning, as the student can attend classes at any time and plan their studies on their own schedule.
Scalability: A significant advantage for your company is the possibility to grow without limits. With your online platform, you are not limited by the physical space of a classroom, and you can increase your earnings by attracting more and more students without raising your costs.
Rewatch: Thanks to the digital environment students can also control their learning and follow classes at their own pace. With the online platform, they can pause whenever they need to, rewatch a class, and thus better prepare themselves on topics about which they are unsure.
So, the advantages are fantastic, but what should you do to create your own LMS or E-Learning platform?
1. Select Your Niche
If you already own a business, such as a language school – as I mentioned above – your niche is already defined. So here, your challenge is to migrate to the digital environment and reach out to more students.
However, if this is not the case, it is critical that you analyze how the companies in the niche you want to enter behave. What is their strategy?
Pay attention to the mistakes of competitors so you don’t make them and so you can offer better solutions than they do.
2. Choose The Right Platform
To provide the best experience for your students and rely on the best features, you must choose the right partner.
FanHero, for example, provides all of the necessary structure for you to quickly build your educational platform, including maintenance, features, infrastructure, security, content organization, and payment methods.
As a streaming and OTT solutions expert , we can help you build a profitable business with high-quality streaming and simple tools.
You can also take advantage of our 30-day free trial to become acquainted with the tools and see how we can take your content to the next level.
3. Define Your Business Strategy
Single classes? Complete courses? Live events?
A) Subscriptions to access all classes for a monthly fee or an annual package
B) Direct transactions where the student pays to have access to a single piece of content or event
However, in the education niche, I don’t believe advertising is a good monetization model, considering that ads are supposed to interrupt the content.
You can also visit this article to learn everything you need to know about monetizing your video content. Click here.
4. Create Your Content
It’s now time to create and publish your content. You can, for example, use FanHero’s features to create categories, organize them as you will, and track data to create business intelligence.
BONUS. Set The Prices
With the classes uploaded on the platform and the monetization strategy defined, now you must set the price of your content and start selling.
Remember that with your educational platform you are not limited by the walls of the classroom, and you can exponentially scale your business.
Following these steps, you will begin to attract students to your LMS / E-Learning Branded Platform. Keep an eye out for their feedback, so you can always improve and reach new students while retaining the ones you already have.
We covered a lot of ground today, and you should feel more confident about getting your project started.
However, if you still have any questions, you can click here to contact our team.
Leave in the comments what your niche is and how you plan to grow your business.
P.S. Don’t forget to sign up for a 7-day free trial =D
If I had to guess, I’d say you probably use the internet every day at work, and you need software to keep track of your tasks, emails, and customer interactions. Even if none of this applies to you, I assume you have a Netflix account and enjoy watching your favorite movies and series without having to pay for each one separately.
Well, SaaS is present in both of the scenarios above. And today I’m going to show you that this concept is more present than you might think in your daily life.
If this is your first time hearing about SaaS, or if you already know it in general, but still have questions, stay with us. Today you will learn in a clear, simple and objective manner, what this concept is and what its main benefits are.
What is SaaS?
Software as a Service (SaaS) is a software distribution model in which a cloud provider hosts features and delivers them over the internet, as a service.
Instead of purchasing and installing software on a device, the user accesses the services and features they require via the internet.
In this model, the user’s only responsibility is to use the service, while the provider is in charge of security, performance, and improvement.
There are some free services in this model, but most paid services charge a monthly fee or an annual package that grants access to the software as long as you keep your account active.
But what are the most important advantages of using SaaS software in your daily life? Let’s talk about it a bit more.
Easy To Access
The SaaS model gives users a lot of flexibility, since they can access it from anywhere and at any time as long as they have an internet-connected device.
It is important to note that for businesses, this is one of the most significant benefits, allowing their employees to access the software for work even when working from home.
You don’t have to worry about infrastructure or servers when you use SaaS software. You only need to pay a monthly fee to gain access to everything.
SaaS companies are always working to improve functionality and fix possible bugs. You don’t have to pay any extra money to get access to software improvements.
SaaS companies are constantly working to improve features, and you don’t have to pay any additional fees to enjoy software updates.
Security and Backup
In the SaaS format, the security of your information is up to the company, which works tirelessly to ensure that your account is only accessed by users who have the necessary permission.
Another point to consider when it comes to security is backups, which ensure that your data is saved and protected in the cloud.
SaaS Model Companies
Related Models - IaaS & PaaS
ecause of cloud computing, all of the companies mentioned above, among others, are able to provide high-quality services in the SaaS format.
Cloud computing presumes that you do not require a server or development platform, but simply the features and benefits of these, which can be accessed remotely using software.
There are also two other service models based on cloud computing, IaaS and PaaS.
a) Infrastructure as a Service (IaaS) is when a user contracts infrastructure services remotely rather than purchasing hardware. Memory, storage, routers, and servers are a few examples.
b) (PaaS) Platform as a Service refers to the hiring of a platform to create, modify, and optimize software and applications. Instead of investing in in-house resources, simply hire this service and your IT team will have access to a fully functional internet-based environment.
As you have seen, the SaaS model can be game changing in hiring services, saving money and growing your business.
We also discovered that, despite their use of cloud computing, IaaS and PaaS are not the same as SaaS, and each has its own set of applications.
Let us know if you have any questions in the comments below. We will respond as soon as we can.
Starting and running an online business is not an easy task. Whether you’re a language school looking to sell online courses, a podcast that needs to host interviews, or a streamer creating live content, there are a number of factors that will determine the success of your project.
We already know, free platforms like YouTube have their advantages, but why are so many businesses and influencers migrating their best content to their own platforms?
There are several reasons for this phenomenon, such as greater earning potential and freedom to produce the content you want. But that doesn’t mean that companies and influencers that are adhering to this practice are necessarily creating their platforms from scratch.
This would take a long time and be extremely expensive. Instead, they choose less expensive and more flexible solutions with higher quality and security than free platforms. And White Label is a concept that offers these solutions.
The White Label model makes creating your own platform much faster. But what is it, and what are the main benefits?
What Is It?
In a simple and objective way, White Label Platform is when a company develops a platform, but uses the customer’s brand, instead of its own.
Let’s say that you have a YouTube channel where you offer free French lessons and now you want to sell your best content to a more engaged audience.
Instead of creating a platform from scratch, you can just use the White Label model of a company like FanHero, for example.
In practice, the company provides a complete, ready-to-use platform on which your brand, not the one that created it, will be displayed.
What are the advantages of having your own white label platform, and how can it be game-changing to your business?
1. Simple To Manage
White label platforms are easy to operate, even for someone who has no experience in video production. This is because the company that creates it also develops features that are intuitive and simple to use.
2. Lower Costs
By creating your platform with a white label company you can save big money, as you won’t need to create all the necessary features for your business, as the company will deliver all this ready-made for a much lower price.
3. Your Own Brand
Unlike free platforms, in which the brand in evidence is their own, in the white label model, your platform will be set up with your own brand identity. With your logo, banners and the right colors, the digital environment becomes remarkable for the user.
Since the white label company already has a system ready to use, it doesn’t take much time to launch your platform. You’ll just have to make some adjustments to your needs and customize it with your brand.
5. Continuous Optimization
By establishing a partnership with a white label company, you’ll have access to a specialized team with extensive know-how that works hard to make the features even better. In addition, you have technical support whenever you need it, with no additional cost.
With your own platform, you can create the plans and packages that best suit your audience. So you can choose the best way to monetize your content, whether with paying members, advertisers or pay-per-view.
7. Focus on your business
With all the benefits of a white label solution, you’ll have more time to concentrate on your core competencies rather than technical details.
As you’ve seen, there are numerous advantages to building your own platform. How can FanHero assist you in this process and help you sell your content online?
Break new ground with FanHero
Some of the best features available:
Easy to Browse Video Library – With FanHero’s library, creating, editing and navigating content becomes easy and intuitive for both you and your users.
High Quality Live Streaming – Our technology guarantees high quality during your live stream, always delivering the best of your content.
Live Chat – You can chat with your users in real time, which allows instant feedback.
Customer Support – At FanHero, we have a team of trained experts ready to help you with any questions you may have, at no extra charge.
Business Intelligence – With this feature you get all data and information that matters about your users. Here you have access to sales reports for your products, which videos perform best, and much more.
Customized Plans – No matter the type or size of your business, FanHero has the right plan (LINK PLANS) to cover all your needs.
7-Days Free Trial – I know this can all be a lot of information to process. That’s why at FanHero you can test the platform for free to familiarize yourself with the features and feel the experience of having your own platform.
Now that you are familiar with white label platforms and know the main benefits, I hope you feel more confident to make the best decision for your business.
If you have any questions, leave them in the comments below, and take a look at this other article on the 4 best video platforms to make money in 2022
It’s no surprise that the way content reaches us has changed dramatically in the past 20 years.
Today, you no longer need to memorize the weekly schedule of television programs to watch a show you like. Instead, you can just log in your Netflix, Amazon Prime Video, or Disney Plus account to watch it anytime, wherever you are.
If live streaming is your cup of tea, you can simply go to YouTube or Twitch to watch your favorite streamers in real-time, and even contribute with donations to support them.
What is VOD?
VOD is a method of delivering free or paid video content – such as movies, series, classes, podcasts, sports, and more – in which the user can access the library anytime they want using an internet-connected device.
This format has grown in popularity because it gives users complete control over what they watch and allows them to do so whenever they want. HBO, Disney, and Hulu launched their services to cash in on this trend and ensure a steady stream of video-on-demand customers.
The library of VOD platforms works like a menu in a restaurant, where the customer has access to three main advantages.
a) Many Options: When compared to broadcast TV, VOD services provide a vast library of content, and you can browse different categories to find what you want to watch.
b) Easy Access: In addition to having the option of selecting what to watch from a variety of options, users can do so with no worries about dates or schedules.
c) Devices: Another point that makes VOD even more attractive is that it can be accessed on more and more devices. Though previously video content was exclusive to TV, with VOD, users can also watch videos on laptops, smartphones, smart TVs and tablets.
So we’ve clarified what VOD is, but what are SVOD, TVOD and AVOD? Don’t worry, stay with us and you’ll see that it’s simpler than it looks.
When it comes to video on demand, the three terms mentioned above represent the different business models for generating revenue.
What is OTT?
Over-the-Top (OTT) refers to applications that deliver content over the internet, whether live or on-demand.
This includes services like Disney+, which offers a library of content to watch, as well as live streaming of a sporting event.
The benefits of OTT are great for users, but they’re even better if you’re a content creator who wants to build your own platform.
a) You’re in control: With your own OTT platform, you won’t have to rely on intermediaries like YouTube, Twitch, or Facebook.
b) Your brand, your content: You can personalize your platform with your branding and organize the content however you want.
c) More members: With your own platform, you can create packages and services tailored to your target audience, using the models (SVOD, TVOD, and AVOD).
Are VOD and OTT the same?
No. I know at first glance they might look the same, so let’s clarify.
Understanding these concepts is important if you want to turn your content into revenue through your own platform, because that way you can decide the best way to serve your audience while profiting from it.
As we stated previously in this article, the way people consume content has changed dramatically. Convenience and accessibility are critical to user satisfaction, which is why businesses and content creators are embracing concepts like VOD and OTT.
If you want to learn more about monetizing your video content, you can also read our article on the best platforms to make money from your content.
If you have any questions, leave them in the comments below. We will get back to you as soon as we can, or contact us clicking here
It’s no novelty that it is possible to make money online by creating video content. Of course, it takes time and hard work to create relevant and interesting content to best serve your audience.
When it comes to monetizing video content, there are numerous platforms you can use to start profiting – even today – from live streams, pay-per-views, and even advertisements.
If you are familiar with YouTube, you know that it is possible to generate a great source of income by uploading your videos. But today, in addition to YouTube, we are going to cover the best video platforms to make money with your videos.
As you may already know, YouTube is the most popular platform when it comes to monetizing video content. Both viewers and content creators do not need to pay for any of the features.
YouTube Partner Program
The most common way to earn money on this platform is through the YouTube Partner Program. To become eligible and start getting paid for ads shown during your videos, you need to get to 1,000 subscribers and 4,000 watch hours (LINK).
Once you have done this, ads will run during your videos and you will receive a percentage of what advertisers pay to YouTube.
The greatest benefit of this method of monetization is that you don’t have to wait until you achieve 1000 subscribers and 4,000 hours to start making money. You can simply inform your audience about a product and provide a link to purchase it, and you receive a commission when someone makes a purchase through your link.
While it is the most popular platform to monetize your video content, there are some risks involved, including the possibility of losing your channel.
When you use YouTube, you are bound by its various rules. Be sure to follow all of them when creating your channel.
FanHero is an All-In-One video monetization platform that allows you to offer the ultimate experience to your users. You can create your own branded channel and turn your audience into paying members.
On this platform you can monetize through:
Instagram, the world’s second most downloaded app, created a method of inserting advertisements in IGTV and paying content creators a percentage of the revenue.
As with any other social network, to be eligible, you need to meet the following requirements:
- Have at least 10,000 followers
- Reside in an eligible country for monetization
- Post IGTV videos lasting at least 3 minutes, among other rules
Widely known as a video game broadcasting platform, Twitch allows you to live stream while receiving donations from your viewers.
Twitch can stream any family-friendly entertainment content. However, this platform is commonly used for many gamers to host their content and monetize through subs (subscriptions), emotes, advertisements, and donations, among other methods.
Keep an eye on the pros and cons and make sure you choose the option that best fits your business.
As a reminder, on a paid and personalized platform like FanHero, you can access a 30-day free trial before deciding to subscribe to the service.
Let us know in the comments below what your niche is and how you plan to leverage your business with a video platform.