Blog

Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Recent Stories

Surviving in a 0% Organic Reach World

When it comes to Facebook, organic reach is effectively dead. Influencers – both globally famous names and people just starting out – can no longer expect Facebook to sort them into the newsfeeds of potential fans.

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Don’t Make Fans Hunt For Your Content

Doesn’t it drive you crazy when fans can’t find your content? You put heart and soul into a video only for it to mysteriously disappear from YouTube subscriber feeds or fall prey to declining reach on Facebook. Meanwhile, your followers are frustrated by missing new content. There’s an easy solution to this dilemma: consolidate your branded content with a custom mobile app!

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Making the Most of Your Metrics

With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?

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Don’t Let Third Parties Beat You To The Play

If you’re not owning the fan data of your sports team, you can be sure that someone else is profiting from your oversight. Social media sites and ticket sales platforms use every piece of your sports team data to drive profit- and so should you! Studying the digital footprint of your fans provides a world of insight into their behavior.

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Analytics

Own your data. Know your audience. Understand your users.
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