The Benefits of Having Your Branded OTT Platform
Why are so many people developing their branded OTT platforms?
1 de July de 2020
Why are so many people developing their branded OTT platforms?
OTT was once seen as a novelty- a fun new technology used to round out a traditional marketing campaign.
As technology improves, virtual events are maturing into an exciting alternative to live events.
In the past, live video content has been too expensive and awkward to be a practical choice for enterprise.
An OTT platform is an outlet for delivering content directly to viewers, without going through a cable or broadcast media company.
In the past, virtual events have often been seen as a “fallback plan” when a live event falls through.
Successful social media influencers frequently wear a lot of hats. They’re entertainers, educators, and CEOs all at the same time. In today’s day and age, those who want to stay competitive need to add another title to their resume: data scientist.
You did it! You landed a fantastic sponsorship deal that you’ve been after, but you had to offer more product callouts and promoted posts than you had wanted. Now you’re concerned that the message isn’t authentic to you or your brand.
When it comes to Facebook, organic reach is effectively dead. Influencers – both globally famous names and people just starting out – can no longer expect Facebook to sort them into the newsfeeds of potential fans.
Doesn’t it drive you crazy when fans can’t find your content? You put heart and soul into a video only for it to mysteriously disappear from YouTube subscriber feeds or fall prey to declining reach on Facebook. Meanwhile, your followers are frustrated by missing new content. There’s an easy solution to this dilemma: consolidate your branded content with a custom mobile app!
With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?
If you’re not owning the fan data of your sports team, you can be sure that someone else is profiting from your oversight. Social media sites and ticket sales platforms use every piece of your sports team data to drive profit- and so should you! Studying the digital footprint of your fans provides a world of insight into their behavior.
