Show fans how to support youPeople are more invested in your brand when they feel like they’re helping to build it. It builds a relationship with you, the creator, and gives them a sense of belonging to your community. Community spirit drives fan loyalty. How can you get your fans to help? Teach them how to make sure your posts show up early and often in their newsfeed. At the end of your videos (or once every few days at the end of page updates) ask fans to like and follow your page if they haven’t. Add that they can click the “Following” button and select “See First” from the menu to rand your posts higher in their newsfeeds. Finally, remind fans to browse through the “Pages” tab on the Explore Feed to find new content from their favorite creators.
Push engagementWhile fans still have a narrow chance of seeing your content, non-fans won’t see it outside three circumstances:
- Paid ads: Ads do increase your chances of being seen, but the cost adds up. Boosting every post you want to showcase would get expensive fast.
- Browsing the “Suggested” tab under the Explore Feed: The truth is, not many Facebook users wander outside pages they already like. Many don’t even know the Explore feed exists; the majority of Facebook users have never clicked it at all.
- A friend shares the post: This is your best chance of gaining new Facebook followers. Not only does the post get seen, it comes with a recommendation from a friend. Posts shared by friends attract more new page likes than even paid ads.
- Encourage fans to like and share posts: This raises your ranking in the Facebook algorithms, so it helps both fans and potential fans find you. It also puts you in contention for space in non-fans’ newsfeeds.
- Go Live to pull fans into a moment with you: Live video is the most watched type on Facebook. Its appears at the top of newsfeeds, too.