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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Recent Stories

Surviving in a 0% Organic Reach World

When it comes to Facebook, organic reach is effectively dead. Influencers – both globally famous names and people just starting out – can no longer expect Facebook to sort them into the newsfeeds of potential fans.

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Making the Most of Your Metrics

With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?

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Engage Your Most Valuable Fans with a Branded Sports App

The way fans view sports is changing drastically. They have more options for watching and interacting than ever before, and they’re looking for a closer connection with the teams they love. A branded sports app lets you identify your most dedicated fans in order to deliver tailored communication and offers. You can also grow the value of moderate users with this kind of personalized service, resulting in a richer experience for fans and higher engagement and ROI for teams.

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Analytics

Own your data. Know your audience. Understand your users.
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