Get an All-Access Pass to Your Fan Data
What if you could read your fans’ minds to find out what they wanted from a sports team?
21 de November de 2017
What if you could read your fans’ minds to find out what they wanted from a sports team?
You have a million followers, so a million people saw your new Facebook post… right?
The way fans view sports is changing drastically. They have more options for watching and interacting than ever before, and they’re looking for a closer connection with the teams they love. A branded sports app lets you identify your most dedicated fans in order to deliver tailored communication and offers. You can also grow the value of moderate users with this kind of personalized service, resulting in a richer experience for fans and higher engagement and ROI for teams.
Apps have amazing potential to connect fans and their favorite teams. Nowhere is that more powerful than on Game Day. Team apps add a whole new dimension to the stadium experience, giving owners a way to make the game more interactive while providing fans with timely, targeted services.
Social media is like the Wild West: strange, exciting, and full of opportunities for both vast wealth and unseen pitfalls. It’s risky to go alone. You need to partner with an expert who knows the business like you do.
What’s the most important statistic on your social media platform? If you said follower count, you’re still thinking like a beginner.
Boosting engagement is arguably the most important thing creators can do to increase revenue. It’s the metric that matters to advertisers and sponsors, who want partners with an active fanbase. Live video is a highly effective way to improve fan engagement.
While traditional social media is a great tool for building an audience and getting your name out there, it does have its limits. Popular digital influencers reach a point where social media is preventing them from further growing their brand’s footprint and monetizing their audience. Influencers are after more than traditional social media can offer and are seeking out different ways to expand their reach. A custom mobile app provides value that no single social media platform can match. Supplementing your social media presence with your own fan engagement app has several benefits to consider.
Now is a great time to be an online content creator. Streaming media is changing the face of video entertainment: people are turning to streaming video platforms instead of cable. Consumers are no longer willing to pay for hundreds of channels they don’t watch. They’d rather subscribe to on-demand programs like Netflix or watch free content on YouTube and Vimeo. 67% of Americans use a streaming service while only 61% still have home cable connected. The trend has some analysts predicting that cable TV as we know it is coming to an end.
There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.
After establishing a fanbase, keeping your followers engaged becomes critical. It’s tricky, too, when all you have to work with are the tools social media can offer – the same tools every other channel has.
When social media was young, page traffic was held almost entirely in the hands of content creators. If activity dropped they knew they needed to fine-tune their message or change up the distribution strategy. Over the last several years, though, organic reach on social media has been dwindling across the board. Let’s take a look at how that happened and what creators can do to combat it.
