What to Look for in a Video Marketing Platform

Choosing the right video marketing platform for your business growth is one of the most mission-critical decisions you can make. At the same time, there are a host of points you’ll need to consider, including: 

  • How easy is it to work with for both content creators and viewers?
  • What are its audience engagement tools like?
  • How does it handle analytics and reporting?
  • How customizable is it?
  • How can I monetize it?
  • How well does it integrate with other marketing tools? 

Not to mention security and privacy, content management, and much more. 

It’s a tall order to fill, to be sure. Thankfully, FanHero is here with a detailed deep-dive on what to look for today and in the future. 

User Interface (UI) and User Experience

Look for a platform that offers an intuitive, easy-to-navigate interface for content creators and viewers. The ideal platform should include seamless video uploading, editing capabilities, and easy navigation for users to find and engage with content. 

Customization and Branding

The best video streaming platform is the one that can be customized to fit the brand’s look and feel. Customization should extend to the channel and video player to maintain consistency across all media assets. 

Audience Engagement Tools

As part of the platform’s online content marketing services, it should include audience engagement tools. Such tools include interactive polls, live streaming, Q&A sessions, and in-video calls to action. Incorporating these types of features greatly enhances viewer participation. 

Integration with Third-Party Tools

Integrating with other marketing tools is necessary for today’s video streaming platforms. Common integrations include CRM, email marketing software, and social media platforms, to name a few. This type of third-party integration helps keep the brand’s video marketing efforts holistically aligned with other promotions more cohesively.

Content Management and Organization

A video marketing platform should include comprehensive features for content management and organization. As brands begin to grow on their chosen cloud video platform, being able to organize their content library is essential. Common must-have features to look for include playlists, tagging, and categorization to make and keep content easily discoverable. 

Security and Privacy

The best video marketing services incorporate detailed security features to protect content and viewer data. The most common security measures include encryption and secure video hosting. For international audiences, privacy also extends to compliance with data protection regulations such as the GDPR in Europe. 


Some brands today are just beginning to get their feet wet with a video hosting platform. But what about tomorrow? The best interactive video platform will grow with the brand, offering scalable plans that accommodate growing viewers without sacrificing video performance. 


An active user community can make all the difference when choosing a video streaming cloud platform. Look for platforms with a large and thriving community forum for exchanging ideas, best practices, and tips for beginners. 

Customer Service 

Content creators often don’t think about customer service until they need it, only to discover it’s severely lacking. As part of a streaming video platform, great customer service is like icing on the cake. Look for a platform that offers reliable technical support, detailed training resources, and responsive customer support. 

Video Quality and Performance

The best video hosting platform in the world won’t matter unless the video has the quality and performance to back it up. That means high-quality video playback without buffering across all devices and bandwidths. Not only does video quality help brands maintain a professional image, but it also creates the kind of user experience that keeps people coming back. 

Accessibility Features

The ideal video content marketing platform also incorporates accessibility features like audio descriptions, closed captions, and keyboard navigation. These features ensure that content is accessible to all users, including those with disabilities. 

Cost Effectiveness

Last but certainly not least, the top video streaming cloud platform needs to be cost-effective. Pricing needs to make sense from a creator standpoint as well as a business profitability standpoint. In evaluating any cloud video platform, ensure the pricing aligns with the business’ budget. It should also make sense in terms of value for the money. Above all, choose a video marketing platform that offers up-front and transparent pricing with no hidden fees. 

How FanHero Can Help

FanHero offers a robust suite of features, making it one of the fastest-growing video marketing platforms. Its flexibility and ease of use make it a top choice for content creators and media companies. This cloud video streaming platform is quickly gaining popularity with other groups as well, including event organizers, worship organizations, sports teams, and more. 

FanHero offers a white-label platform for video OTT (over-the-top) web and mobile solutions. The platform itself is designed for easy customization so that brands can tailor the user experience to suit their needs. With audience engagement features like real-time chat, community feeds and reactions, FanHero is the perfect interactive video platform. 

For content creators looking to monetize their content, the platform supports a number of options including: 

  • Subscriptions
  • Pay-per-view
  • Advertising

And much more while enabling the content creator to get paid in their currency. FanHero leverages its own payment processor, allowing it to offer the lowest transaction fees in the industry. 

The site is also built to support brands large and small as an enterprise video platform, making it scalable for content creators of all sizes. Through its video CMS, content creators of all types can seamlessly organize their videos through hierarchical categories, making it easier for viewers to browse, react, and engage. 

With plans that scale with businesses as they grow, FanHero is a powerful blend of high-performance video streaming, comprehensive integrations and an unrivaled content management suite. Learn more at FanHero.com and get started for free.

Read More: Benefits of Cloud Video Platforms for Global Audiences
Read More: Choosing the Best Video Platform:A 2024 Guide
Read More: Navigating the Content Deluge: Quality Over Quantity


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