“When Flamengo approached Brado to implement our OTT technology to build their own video platform, we knew it was an opportunity of a lifetime.”
“When Flamengo approached Brado to implement our OTT
technology to build their own video platform, we knew it was an
opportunity of a lifetime.”
Humberto Faria, CEO FanHero
FlaTV+ has over 70,000 paid subscribers since its launch in 2021.
First-time streaming live matches with over 1 million views in the first two years of operations combined.
First time monetizing their own content using a private OTT video platform and using a combination of models - subscription and pay-per-view.
Overview
Since launching their own OTT video platform in 2021, Flamengo amassed over 70k paid subscribers worldwide, paying for exclusive content access in their own currency, generating over 1 million views for live matches.
Flamengo expanded its reach beyond open and cable tv by offering a subscription online video channel with on-demand videos and live streams of their matches.
In sports, live broadcasts are where the gold is, for fans and for the clubs. Nothing irritates fans more than watching a low-quality match that crashes at important and decisive moments. Following industry trends and knowing their audience was turning to stream events during the pandemic, in 2020 Flamengo was committed to launching their own video platform to broadcast their matches as live-stream events through pay-per-view.
Recognized worldwide as pioneers in streaming multiple live events simultaneously on their video platform.
Ability to sell pay-per-view events at the last minute and even after the event has already started
Ability to Geo-block live streaming events for certain locations as ad-hoc when required, due to copyright infringement contracts.
Since launching their own OTT video platform in 2021, Flamengo amassed over 70k paid subscribers worldwide, paying for exclusive content access in their own currency, generating over 1 million views for live matches.
Flamengo expanded its reach beyond open and cable tv by offering a subscription online video channel with on-demand videos and live streams of their matches.
In sports, live broadcasts are where the gold is, for fans and for the clubs. Nothing irritates fans more than watching a low-quality match that crashes at important and decisive moments. Following industry trends and knowing their audience was turning to stream events during the pandemic, in 2020 Flamengo was committed to launching their own video platform to broadcast their matches as live-stream events through pay-per-view.
“Wonderful team to work with, they are incredibly skilled,
dedicated and work exactly to deadlines. All communication was
very clear and the aims were laid out and they went above and
beyond. Was a real pleasure working with the guys and I look
forward to working with them again in the future!”
“Wonderful team to work with, they are incredibly skilled, dedicated and work exactly to deadlines. All communication was very clear and the aims were laid out and they went above and beyond. Was a real pleasure working with the guys and I look forward to working with them again in the future!”
Rodolfo Landim, Flamengo CEO
