Flamengo Sports Club saw an opportunity to engage with their audience during the pandemic by embracing industry trends and launching their own video product in 2020. Their goal was to offer live-streamed pay-per-view matches and exclusive content, expanding their reach beyond traditional open and cable TV.
Since launching their OTT video product in 2021, Flamengo Sports Club has garnered over 70,000 paid subscribers worldwide who are paying for exclusive content in their own currency, resulting in over 1 million views within the first two years of operation.
Recognized worldwide as pioneers in streaming multiple live events simultaneously on their video product.
Ability to sell pay-per-view events at the last minute and even after the event has already started
Ability to Geo-block live streaming events for certain locations as ad-hoc when required, due to copyright infringement contracts.
Flamengo’s decision to keep their main live events as pay-per-view outside the subscription model, and offering an affordable price point based on user location, proved to be a successful strategy in converting a previously untapped demographic.
FanHero played a pivotal role in helping Flamengo achieve this by becoming their official technology online video product provider in 2020, launching the Carioca Championship 2021 and the release of FlaTV+. With FanHero’s Video Technology Cloud™, Flamengo was able to broadcast matches in high-quality, which resulted in over one million views during the Carioca Championship in 2021 and 2022.
