Brand recognition is a celebrity’s bread and butter. Without a strong brand, artists have a difficult time attracting fans and differentiating themselves from all the other artists out there.
Building a brand takes a lot of time and effort. The artist needs to portray a consistent public image, know who their fans are, and put out content that appeals to as large a section of their fan base as possible. This is where white labeled artist apps can help build brand recognition for celebrities:
Getting to know fans
Building an artist’s brand takes detailed knowledge of trends and attitudes among the fanbase. To get the most effect out of any promotional campaign, the artist and their publicity/PR team need to know as much as they can about the artist’s fans. This holds true whether the artist in question is an actor, singer, etc.
A white label app for artists allows the artist to collect as much data as they want to about their fans, who they are, where they live, what their interests are, and more. Unlike social media platforms that hoard the information and don’t share it, all of the data is owned by the artist, so they and their PR teams can look at it in detail.
Collecting this data lets celebrities get to really know who their fans are and what they like. This, in turn, allows the celebrity and their publicity team to put out content that is focused on the aspects of their brand that will get the strongest fan response.
Keeping fans immersed in the brand
Staying at the forefront of a fan’s mind is crucial for building the brand and turning fans into super fans who are major proponents of an artist’s work. When fans become promoters of an artist’s work, they will help attract more people to the artist, turning them into fans as well.
Artist apps help with this by giving fans an easy way to interact with the celebrity’s content at any time of day. With push notifications when new posts are released or a livestream starts, artists can keep their fans immersed in the artist’s work and world. This keeps the fans focused on the artist—building up the artist’s brand with every fan who has the app.
Additionally, the app itself provides a platform for fans to share their common interest in the artist with one another. This turns the fandom into an extended community that can work together to promote and discuss their favorite artist.
Moderating this community lets artists or their publicists manage the tone and direction of fan discussions to the artist’s benefit. Also, moderating fan communities can increase the sense of engagement between fans and the artist’s brand.
Helping distribute branded goods via in-app stores
Never underestimate the power of having people walking around with branded clothes and other gear. Visually striking gear can capture the attention of new fans who might not have heard of a particular artist before.
White labeled artist apps can put that artist’s online store right at their fans’ fingertips, making it easier to buy the artist’s branded merchandise so they can show it off to their friends.
Hundreds of artists such as Hunter Hayes and Big Smo use white labeled personal apps to engage with their fans on a daily basis. With the right app, building up a brand as an artist can be easy.