How to build your company’s video subscription service

If you’re in the business of selling videos, whether they be movies, TV shows, educational videos, or any other type of video content, then you need to have a video subscription service. A video subscription service is a great way to generate recurring revenue and build a loyal customer base. But how do you go about building one?

A video subscription service is a streaming platform that allows users to watch videos on demand. It’s similar to a TV channel, except it’s all digital and available on any device with an internet connection. While most people think of Netflix when they think of video subscription services, there are many other companies that offer these types of platforms, including Hulu, Amazon Prime Video, and HBO Now.

 

Here are some tips:

  1. Find a niche

The first step is to find a niche market. There are all sorts of video subscription services out there, so you need to identify who your target audience is and what kind of videos they want to watch. Are you targeting movie buffs? TV junkies? Fitness fanatics? Once you’ve figured out your target market, you can start creating content that appeals to them.

What kind of content would they find valuable? What would they be interested in watching? Once you have a good understanding of what your audience wants, you can start brainstorming ideas for videos that meet those needs and interests. Remember, the goal is to create content that people will want to watch so they’ll keep coming back for more. This means you need to regularly update your library of videos with new content so people don’t get bored and unsubscribe from your platform.

      2. Create high-quality content 

If you want people to subscribe to your video service, you need to offer them high-quality content that they can’t find anywhere else. This means investing in good production value and creating original content that your target audience will love. It’s also important to keep your content fresh by regularly adding new videos. You can create original content or curate existing content from other sources. The important thing is that you create videos that people will want to watch.

      3. Pricing your subscription service

There are two main options when it comes to pricing: charging per month or per view. Which option you choose will depend on your business model and goals. If you’re looking to generate as much revenue as possible, then charging per month would be the best option since people will be paying regardless of how often they use your service. However, if you’re looking to engage customers and get them to use your service regularly, then charging per view would be the better option since people will only pay when they actually watch something on your platform.

Once you’ve decided which pricing model you’re going to use, the next step is setting a price point that meets your business goals while also being competitive with other similar services on the market. To do this, look at what other companies are charging for their monthly video subscription services and set your price accordingly. You don’t want to charge too much or too little – find a happy medium that meets the needs of both your business and your customers.

      4. Promote your service

Once you’ve built up a library of quality content, it’s time to start promoting your video subscription service. There are many ways you can promote your platform, including paid advertising, social media marketing, email marketing, and word-of-mouth marketing. Figure out which promotional channels make the most sense for your business and start using them to reach potential subscribers.

A video subscription service is a great way to generate recurring revenue for your business. But before reaping the benefits, you need to put in the work to build up your content library and have a marketing strategy to bring in subscribers. FanHero’s platform is a complete white-label, cloud-based video content platform, offering everything you need to start running your business content operations. Head to our website today and find out more about how you can take your content operation to the next level with FanHero.

share

Related Posts

Why YouTube Content Creators Need Their Own Custom Mobile App?

YouTube has become a giant of internet-based video content over the last decade, thriving where competitors such as Blip have failed. The platform has become a crucial media channel for numerous internet celebrities—some of whom have become heroes to a generation of viewers by sharing their video content creations there.

Leia mais

5 Ways You Can Increase Subscribers on YouTube

For content creators on YouTube, getting a steady stream of new subscribers is crucial. Having more subscribers means having more people to catch your live streams & video posts, more income via ad revenue, and more influence in your space. An account with 3 million subscribers gets a lot more attention from major industry players than one that only has a few dozen subscribers.

Leia mais

How Branded Content Can Change Your Online Influencer Community

When most people talk about branding in a marketing context, their first thought is often of some big business that almost everyone knows, such as a major fast food chain or entertainment network. However, maintaining a brand isn’t just for big companies—it’s something that influencers on social media need to keep in mind as well.

Leia mais


Lóbus Play

Doutor por formação, possuo mais de 30 anos na alta gestão de empresas, e sou influenciador digital e entusiasta em ajudar pessoas a se transformarem no que elas mais desejam.

5

Número de continentes presente.

17

Unidades física no Brasil.

Upper School

A Upper School + é um canal exclusivo com conteúdo original e transmissão ao vivo dos melhores eventos, filmes, documentários.

10

diferente canais sobre temas variados para sua educação.

+10k

pessoas em transformação.

Texplay

A Texneo possui a Certificação Great Place to Work. O GPTW é uma consultoria global que apoia organizações a obter melhores resultados por meio de uma cultura de confiança, alto desempenho e inovação.

+30

Cursos disponíveis online.

20

diferentes temas para aprender.

NIU Cursos

Cursos com professores que dispensam apresentação. Fátima Zagari, Samy Dana, Cris Arcangeli, João Kepler, Pablo Spyer e outros professores excepcionais.

+30

Cursos disponíveis online.

20

diferentes temas para aprender.

Lide Now

Doutor por formação, possuo mais de 30 anos na alta gestão de empresas, e sou influenciador digital e entusiasta em ajudar pessoas a se transformarem no que elas mais desejam.

5

Número de continentes presente.

17

Unidades físicas no Brasil.

Impact Play

Doutor por formação, possuo mais de 30 anos na alta gestão de empresas, e sou influenciador digital e entusiasta em ajudar pessoas a se transformarem no que elas mais desejam.

5Mi

Visualizações em seu canal do YouTube.

360k

Inscritos no canal do YouTube.

Escola do Criador

Analisada pelo Fórum Econômico Mundial que disse em seu relatório Jobs of Tomorrow que o criador de conteúdo 360º será um dos mais desejados do mercado nos próximos anos.

12

grandes marcas parceiras

$0

Plataforma gratuíta

Elite

Nosso ecossistema traz todas as aulas para que o dentista acelere seus resultados em sua clínica.
Os assuntos abordados trazem o esclarecimento que você precisa para crescer nesse meio tão competitivo chamado odontologia.

+21

Categorias

+500

Aulas

BJJ Flix

Fundada pelo faixa preta Ronaldo Aoqui, BJJFlix é uma plataforma dedicada a arte macial brasileira, Jiu-Jitsu, se tornando referência no mundo do Jiu-Jitsu.

+2k

Assinantes

+700

conteúdos exclusivos para assinantes

AAA

Ajudamos a tracionar as empresas implementando uma cultura de gestão voltada para a Inovação, alavancando e transformando o consumo de informações estratégicas no âmbito empresarial das novas economias.

+900

horas de conteúdo autoral.

+10k

pessoas em transformação.

Atom

Somos autoridade no mercado financeiro e reconhecidos em toda América Latina. O nosso propósito é a transformação dos brasileiros por meio do conhecimento.

60k

alunos inscritos.

+15

anos no mercado financeiro.

FlaTV+

Desde seu lançamento em 2021, Flamengo registrou mais de 70 mil inscrições pagas mundialmente, pagando por seus conteúdos exclusivos, sendo cobrado na moeda local, gerando mais de 1 milhão de visualizações em seus jogos.

70k

FlaTV+ teve mais de 70.000 assinantes pagos desde seu lançamento em 2021.

1Mi

Primeira vez de uma transmissão de futebol com mais de 1 milhão de visualizações nos dois primeiros anos de operação.