Where does your business stand with video content in 2022?

It’s no secret that online video is one of the most powerful tools in a marketer’s toolkit. In fact, it’s become so important that HubSpot research shows that 54% of consumers want to see more video content from brands and businesses they support.

What’s more, Cisco predicts that global internet traffic from videos will make up 82% of all internet traffic by 2022. That’s up from 75% in 2017. And people are already watching a lot of videos: North Americans watched a combined total of nearly 6 billion hours of online videos in 2019.

So, what does all this mean for your business? It means that if you’re not using video as part of your content marketing strategy, you’re falling behind. And if you don’t start using video soon, you’re going to be left in the dust by your competitors who are embracing this powerful marketing tool. Keep reading to learn about five ways your business can use video content to stay ahead of the competition!

1. Use Video to Drive Traffic to Your Website
   If you’re not using video on your website, you’re missing out on a huge opportunity to engage with visitors and drive more traffic. In fact, including a video on a landing page can increase conversion rates by 80%. To take advantage of this Traffic Booster, start by embedding videos onto your website or blog. Make sure the player is set to autoplay (but with the sound off) so it immediately captures attention when someone lands on your site. You can also create a short teaser for each blog post and include it at the top of the page along with a call-to-action (CTA) to encourage viewers to watch the full video.
   
   
2. Video Increases Time Spent Engaged with Your Brand
   On average, people spend 88% more time on a website with video than one without. That’s because video is an incredibly engaging format that keeps viewers’ attention focused on your brand. If you want people to stick around and get to know your company better, start incorporating video into your website design. You could feature customer testimonials, product demos, or explanation videos front and center on your homepage or create an entire Video Hub where all your brand’s videos live in one place.
   
   
3. Use Video in Email Marketing
   Including a video in an email can increase click-through rates by 300%. That’s because people are far more likely to watch a short video than they are to read through paragraphs of text. So if you want your emails to stand out in recipients’ inboxes and encourage them to actually get clicked, start incorporating some eye-catching visuals. You could create a brief welcome video or send along a recording of your latest webinar as part of your email list segmentation strategy.
   
   
4. Harness the Power of Live Video
   Video is popular because it works. People are more likely to watch a video than read an article or blog post, and they’re also more likely to share videos with their friends and followers. What’s more, video allows you to convey a lot of information in a short amount of time. You can pack a lot of punch into a two-minute video that would take much longer to explain in writing.