In-house influencers: turn your rising stars into industry thought leaders

In-house influencers are becoming critical to the success of any company. With a deeper understanding of your products or services than an industry or outside influencer, they are in a great position to help you create powerful marketing campaigns while going above and beyond to ensure that your marketing campaigns are successful.

The gems you don’t know you have

When it comes to spreading the word about your company or brand, why not tap into your employees’ social media savvy? After all, these individuals are often in touch with the latest trends and have a strong voice within their niche communities. Not only can they help boost your brand’s profile in a meaningful way, but they can also act as powerful influencers in their own right.

These might be the ones who you’ve seen using social media in insightful ways or exhibiting exceptional leadership skills in other areas of their work. Once you know who they are, invest in their professional development. This may include offering them training in social media strategy, public speaking lessons, or coaching on how to be an effective thought leader in their field.

With these newly acquired skills, your employees will be primed to play a key role in spreading the word about your brand. So go ahead and set them loose! Just make sure that you provide them with clear guidelines and expectations regarding the types of content that you are looking for from them. Part of being an influencer is being authentic, so tell them to just be themselves!


Promote their content across your channels
Whether it’s sharing their posts on your LinkedIn page or featuring them in a tweet, promoting your employees’ content will help boost their reach and increase engagement with their followers. And if they are doing an excellent job with their content creation and marketing efforts, don’t be afraid to give them a shoutout and share some praise! By working together to promote each other’s posts, we can help ensure that our message reaches as many people as possible and continues to spread far and wide.


Give them time to build a following if they don’t have one already
While macro-influencers may have millions of followers, the vast majority of those followers are likely not dedicated to that particular influencer. In fact, many of them probably follow that influencer because they’re interested in the free products or services that they receive. In-house influencers, on the other hand, typically have a smaller but more engaged and dedicated following. These are people who are interested in what the in-house influencer has to say because they genuinely respect their opinion. As a result, they’re more likely to pay attention to and act on any recommendations the in-house influencer makes.


Reward their successes
Finally, don’t forget to reward your in-house influencers for their hard work! This could be in the form of bonuses, public recognition, or even just extra vacation days. Let them know that their efforts are appreciated and that they’re valued members of your team.

The gems you might not know you have can be the key to your success in today’s increasingly digital world. Not only do these individuals have a deep understanding of the latest technologies and trends in social media, but they also possess a natural talent for engaging others in meaningful conversations. By harnessing the power of social media, you can reach a whole new audience and promote your brand in a more authentic way.

 

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