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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

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Don’t Make Fans Hunt For Your Content

Doesn’t it drive you crazy when fans can’t find your content? You put heart and soul into a video only for it to mysteriously disappear from YouTube subscriber feeds or fall prey to declining reach on Facebook. Meanwhile, your followers are frustrated by missing new content. There’s an easy solution to this dilemma: consolidate your branded content with a custom mobile app!

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How Branded Content Can Change Your Online Influencer Community

When most people talk about branding in a marketing context, their first thought is often of some big business that almost everyone knows, such as a major fast food chain or entertainment network. However, maintaining a brand isn’t just for big companies—it’s something that influencers on social media need to keep in mind as well.

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