Live vs. Virtual Event: You Don’t Have to Pick Just One
As technology improves, virtual events are maturing into an exciting alternative to live events.
23 de June de 2020
As technology improves, virtual events are maturing into an exciting alternative to live events.
With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?
If you’re not owning the fan data of your sports team, you can be sure that someone else is profiting from your oversight. Social media sites and ticket sales platforms use every piece of your sports team data to drive profit- and so should you! Studying the digital footprint of your fans provides a world of insight into their behavior.
What if you could read your fans’ minds to find out what they wanted from a sports team?
While traditional social media is a great tool for building an audience and getting your name out there, it does have its limits. Popular digital influencers reach a point where social media is preventing them from further growing their brand’s footprint and monetizing their audience. Influencers are after more than traditional social media can offer and are seeking out different ways to expand their reach. A custom mobile app provides value that no single social media platform can match. Supplementing your social media presence with your own fan engagement app has several benefits to consider.
There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.
Sport fans are a tight-knit community. They form fanclubs, follow their teams (sometimes even to other cities), care personally about the players’ lives, and buy a lot of branded merchandise. With loyalty like this it might seem like sports teams don’t need to do much to make money other than win games- but times are changing.
In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.
Subscriptions and views are the lifeblood of any successful YouTube channel. For a content creator to grow their brand, they need to continuously attract more fans and get existing fans to watch their videos.
Celebrities can attract all kinds of fans. But, the real question is: “Who are these fans?” Knowing who your fans are, what they like, when they’re most likely to engage with a celebrity’s content, where they live, and why they became fans in the first place is crucial for any celebrity or PR manager looking to attract more fans and keep older fans engaged with the celebrity’s brand.
Influencers are the celebrities of the Internet Age. Whether they’re on Facebook, Twitter, LinkedIn, Pinterest, or any other social media network, influencers are heroes to thousands of fans.
If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.
