Blog

Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

Recent Stories

Making the Most of Your Metrics

With every social media platform cracking down on organic reach, it’s more important than ever to pay attention to your data. It’s the tool you need to stay ahead – but are you making the most of what platforms share?

Read More

Don’t Let Third Parties Beat You To The Play

If you’re not owning the fan data of your sports team, you can be sure that someone else is profiting from your oversight. Social media sites and ticket sales platforms use every piece of your sports team data to drive profit- and so should you! Studying the digital footprint of your fans provides a world of insight into their behavior.

Read More

How Digital Influencers Benefit from Custom Apps

While traditional social media is a great tool for building an audience and getting your name out there, it does have its limits. Popular digital influencers reach a point where social media is preventing them from further growing their brand’s footprint and monetizing their audience. Influencers are after more than traditional social media can offer and are seeking out different ways to expand their reach.  A custom mobile app provides value that no single social media platform can match. Supplementing your social media presence with your own fan engagement app has several benefits to consider.

Read More

Own the Data of Your Brand and Your Audience (Or Someone Else Will)

There’s something simple that gets overlooked when content creators and online influencers talk about owning data: somebody already does. Data is the lifeblood of social media platforms. They have no requirement to share it with the creators who attract users, and they don’t. To protect their brand (and revenue stream) creators need to take ownership of their data.

Read More

Why Sport Teams Need a Mobile App to Fully Monetize their Audience

Sport fans are a tight-knit community. They form fanclubs, follow their teams (sometimes even to other cities), care personally about the players’ lives, and buy a lot of branded merchandise. With loyalty like this it might seem like sports teams don’t need to do much to make money other than win games- but times are changing.

Read More

Know Exactly Who Your Audience Is and Monetization Will Come

In the social media business, everything revolves around keeping your followers engaged. Revenue streams like sponsorship and advertising depend on metrics: share of voice, number of followers, activity volume, and other measures of influence. Excited followers translate into better statistics and more effective monetization.

Read More

Know Your Fans and Increase Audience Engagement Using FanHero

Celebrities can attract all kinds of fans. But, the real question is: “Who are these fans?” Knowing who your fans are, what they like, when they’re most likely to engage with a celebrity’s content, where they live, and why they became fans in the first place is crucial for any celebrity or PR manager looking to attract more fans and keep older fans engaged with the celebrity’s brand.

Read More

Why Owning Content and User Data Are Both Crucial to Monetization

If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.

Read More

Analytics

Own your data. Know your audience. Understand your users.
Coming soon