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Influencers are the celebrities of the Internet Age. Whether they’re on Facebook, Twitter, LinkedIn, Pinterest, or any other social media network, influencers are heroes to thousands of fans.
If you’re a manager for a musician, athlete, or any other kind of celebrity with a large following on social media, there’s something you need to know: Neither you nor your client actually owns the content and user data on most of the major social media networks you’re using to reach out to your client’s fans with.
Influencers help shape entire industries through their posts on social media channels such as Facebook, Twitter, Pinterest, LinkedIn, and more. They can have millions of followers on their social media accounts, many of whom eagerly await the next bit of wisdom from their hero.
