Exclusive content memberships are an excellent way to monetize your community as a content creator. But what can you offer that will excite your viewers and encourage them to not just pay once, but consistently? Here are a few of our best strategies for using exclusive content memberships to increase revenue.
Exclusive Access
Giving viewers a sneak peek behind the scenes or exclusive access is a great way to boost revenue. Seeing what goes into creating your content, from brainstorming to camera work to editing, is a fascinating process, no matter what niche you’re targeting. It also makes your fans feel as if they’re a part of the creative process alongside you.
Even things you’d think wouldn’t ordinarily encourage people to sign up for exclusive content will surprise you. A compilation of bloopers and outtakes can reinforce that, yes, there’s a human behind the screen, and they make mistakes, while a live stream while you’re working can encourage people to ask questions and interact with you in real time.
In-Depth Content
Content that goes a step beyond the ordinary can have viewers reaching for their wallets quicker than you might think. In-depth tutorials, advanced tips, or a specialized subscriber-only series can help increase channel revenues. You could also offer extended cuts – longer versions of your more popular videos with additional content, commentary, or insights not available to non-members.
Community Engagement
Offering member-only perks is a great way to monetize your community. Having access to a member-only forum or private community where members can interact with you directly, and other fans can help you build lasting loyalty and greater engagement. Hosting member-only events like virtual meet-ups or workshops is another great example of a bonus benefit worth paying for.
Users can even customize their profiles and avatars to show off their unique personalities. This is an excellent opportunity for you as a content creator to turn them into brand ambassadors that will spread the word about your content with others all while expressing themselves in a way that gets noticed.
Interactive Content
Watching content creators doesn’t always have to be a passive activity. Adding interactive content like polls or questions helps viewers play a role in influencing future content. Incorporating exclusive contests and challenges on your channel, with prizes for the winners, can also get people to pay for the privilege of being involved.
For example, a fan art contest or a video reaction contest are great ways to spark your viewers’ creativity and get them actively involved in your channel. For challenges, having your viewers recreate a DIY project or create UGC (User Generated Content) based on a theme or prompt you provide can encourage participation while broadening your reach.
Content, Download, or Template Libraries
Depending on your topic, you could offer access to a library of content, including videos, articles, downloadable content, or templates that are no longer publicly available. You can add tutorials, workshops, or webinars, as well as early access to add even more value for your subscribers.
Consider bundling templates or content into themes that members can purchase, or offer seasonal or limited-time bundles to create an even greater sense of urgency and exclusivity with your membership. FanHero’s SVOD or Subscription Video On-Demand makes it easy to give your audience access to your entire library while charging a recurring fee.
Offer Different Subscription Options
One of the best reasons to choose a cloud video hosting platform like FanHero is flexibility. You have full control over your products and your subscribers. Sell your videos as pay-per-view, as a one-time purchase or rental, or create recurring subscriptions. You can also create tiered membership levels and price plans for individual content.
Looking to reach a more global audience? You can create pricing plans for different products and use different currencies. Adjust product availability based on region and stay one step ahead of your international competitors. That’s the freedom of video commerce in your hands.
Your Membership, Your Way
However you choose to set up your exclusive membership, you have full control over your content at all times. With FanHero’s innovative video CMS (Content Management System), you can easily create, manage, store, publish, and distribute your videos all from one centralized hub.
Forget about lengthy and cumbersome video conversions; FanHero automatically transcodes and stores your content as high-quality video that can be seamlessly played on any device and any screen size while always looking crisp, clean, and clear.
Plus, we’re always adding new formats including AVI, MP4, MPG, WMA, MP3, M4V and more, so you never have to worry about video incompatibility. Share, stream and even secure your videos at-scale with state-of-the-art technology backing you every step of the way.
Your Complete Video Monetization Solution
Beyond giving you cutting-edge, superior quality, cloud video streaming, FanHero also equips you for future growth by scaling as you grow. Only pay for the storage space you use while gaining the ability to host an unlimited number of videos.
But video streaming, management and commerce are only the first steps. In order to truly make sense of the numbers, you need to know the pulse of your channel and how your monetization efforts are doing. FanHero makes it easy for you to do a deep dive into your video revenue and see what’s working.
See not just the number of subscribers but see how they’re actually consuming your content. Find out what they prefer, when, and how they prefer it. With a full suite of powerful, user-friendly analytics at your fingertips, there’s no limit to how far you can grow.
Getting Started with FanHero
Ready to learn more? You can get started with FanHero absolutely free. Join over five million users and famous brands, including Google, Samsung, Major League Baseball, and more, who are using today’s most powerful cloud-streaming video technology together with easy, flexible monetization options and memberships that attract and retain fans like never before.
Learn more and sign up for free at FanHero.com
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