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Sharpen your OTT strategy with up-to-date articles on technology, live streams, VOD, content development, monetization and more.

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Custom Mobile Apps: The Smart Celebrity’s Tool to Stay Relevant

Celebrities have a lot of competition these days. The battle for share of voice goes farther than “TV vs Film”. Now, celebs are vying for audiences with online personalities who can easily outcompete them in terms of hours of content. To stay relevant, even big name celebrities need to take a cue from online influencers and get connected to their fanbase. Social media helps, but the best way to connect is through a custom mobile app.

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