Now is a great time to be an online content creator. Streaming media is changing the face of video entertainment: people are turning to streaming video platforms instead of cable. Consumers are no longer willing to pay for hundreds of channels they don’t watch. They’d rather subscribe to on-demand programs like Netflix or watch free content on YouTube and Vimeo. 67% of Americans use a streaming service while only 61% still have home cable connected. The trend has some analysts predicting that cable TV as we know it is coming to an end.