If you’re in the business of selling videos, whether they be movies, TV shows, educational videos, or any other type of video content, then you
OTT was once seen as a novelty- a fun new technology used to round out a traditional marketing campaign.
While traditional social media is a great tool for building an audience and getting your name out there, it does have its limits. Popular digital influencers reach a point where social media is preventing them from further growing their brand’s footprint and monetizing their audience. Influencers are after more than traditional social media can offer and are seeking out different ways to expand their reach. A custom mobile app provides value that no single social media platform can match. Supplementing your social media presence with your own fan engagement app has several benefits to consider.
Once you’ve built a solid fanbase, the next logical step is monetization. A steady revenue stream covers the cost of production and gives you the financial freedom to create better content. The majority of content creators start by opting into the ad-sharing features offered by social media platforms. It’s an easy, effortless move that doesn’t demand a large investment in time. When it comes to long-term monetization, however, these features benefit the platform more than content creators.
Influencers are the celebrities of the Internet Age. Whether they’re on Facebook, Twitter, LinkedIn, Pinterest, or any other social media network, influencers are heroes to thousands of fans.
YouTube has become a giant of internet-based video content over the last decade, thriving where competitors such as Blip have failed. The platform has become a crucial media channel for numerous internet celebrities—some of whom have become heroes to a generation of viewers by sharing their video content creations there.
